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There's no better way to retain current donors, enjoy sustainable revenue, and increase the lifetime value of your donors than through a monthly giving program. As a development professional, you invest hard work, time, and careful strategy into every fundraising strategy. It's critical to accurately measure the effectiveness and progress of each strategy. The right tools will help you track progress, gauge your success, and build on the most effective strategies–including your monthly giving program. Issue 96 Believe it or not, June starts tomorrow! This season has been flying by, but I’m going to credit that to a fantastic couple of busy months. I hope your spring has been as refreshing and motivating as mine has been. Fundraisers stay busy all year round, but I know this time can be restorative before the huge year-end fundraising prep begins over the summer. Wishing you all the best! In this week’s Fundraising weekly, learn how inflation can impact giving, build a successful fiscal year-end fundraising campaign, or take charge of major donor asks! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!
Nonprofits and development professionals are ambitious and driven–just look at the mission and vision statements you're tirelessly working to achieve! There are some scenarios where being ambitious, eager, and optimistic are beneficial and other times when it's more appropriate to channel those aspirations into realistic fundraising goals. Setting fundraising goals that are too ambitious can actually work against you. Any goal that feels unachievable can make your fundraisers feel inadequate or set for failure. On the other hand, goals that feel too easy aren't inspirational or motivating and won't bring a sense of satisfaction when achieved. Issue 95 Did you know that when it comes to investing in fundraising strategies, it can be helpful to organize said strategies into three major categories? Direct marketing programs, relationship fundraising programs, and events/campaigns all require different tools/levels of investment. Once you’ve organized your strategies, there are some straightforward steps you can take to budget for your fundraising expenses. Is your interest peaked? Scroll on down to more about investing/budgeting when it comes to fundraising— and so much more! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!
Corporate matching gift programs are becoming an increasingly popular offering among philanthropic-minded businesses looking to better engage with their employees, improve their reputation among consumers, and support a range of nonprofit causes. As a result, thousands of organizations are trending toward strategic matching gift fundraising efforts to raise more for their missions through these generous and widely available giving opportunities. In many cases, companies agree to financially match generous contributions their employees make to eligible nonprofits, typically at a dollar-for-dollar ratio. (In other words, corporations double team member donations.)
Donors are critical to a nonprofit's success as they financially fuel the mission. But individual donors aren't the only people who can make your fundraising events a success. Corporate sponsors are for-profit businesses that provide money, goods, or services to a nonprofit event or program. They can be a great asset to your nonprofit! Sponsors can take your fundraising event or campaign to the next level by providing financial and promotional support. Whether you're planning a summer fundraising campaign or a year-end fundraising event, corporate sponsors can bolster your fundraising efforts. Let's take a quick dive into understanding why and how to attract sponsors for your next fundraising event or campaign. Issue 94 Happy Tuesday, fundraisers! I’m happy to see this community continue to grow, so I wanted to say, “Welcome!!” to our newcomers and, “Thanks for sticking around!!” to our loyal subscribers. We are thrilled to continue spreading knowledge around fundraising, philanthropy, and nonprofit success with you all. In the spirit of sharing knowledge, I’d like to highlight this awesome free guide to online fundraising. This is one of our greatest guides to date. Check it out to learn all about the three key elements of effective fundraising— storytelling, relationships, and optimization. Enjoy! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!
Have you ever heard the phrase, "Work smarter, not harder"? An online directory software helps you do just that. It allows you to easily build and manage any online directory or listing website. Online directories are critical tools for many nonprofits and small businesses, helping enhance your online presence, boost your fundraising, and improve your visibility. They're also invaluable tools for networking, fundraising, and scaling your organic growth. Choosing the right online directory software can feel like a monumental task. Not all products are the same, and many options require retrofitting to meet your unique needs. We've gathered some valuable tips and insights to help you choose the right online directory software for your nonprofit.
Have you ever heard the phrase, "Work smarter, not harder"? An online directory software helps you do just that. It allows you to easily build and manage any online directory or listing website. Online directories are critical tools for many nonprofits and small businesses, helping enhance your online presence, boost your fundraising, and improve your visibility. They're also invaluable tools for networking, fundraising, and scaling your organic growth. Choosing the right online directory software can feel like a monumental task. Not all products are the same, and many options require retrofitting to meet your unique needs. We've gathered some valuable tips and insights to help you choose the right online directory software for your nonprofit.
Every nonprofit professional knows how important it is to spread awareness of their mission to as many potential supporters as possible. This can take many forms, from letters and digital marketing to partnering with other nonprofits and even corporate sponsors. One way you can gain new supporters and further your mission at the same time is by launching an advocacy campaign. Nonprofit advocacy campaigns are far more than simple marketing tactics. While they require thorough planning and shouldn’t be launched haphazardly, an effective advocacy campaign can help nonprofits get their mission in front of new supporters, earning their cause more attention and making a difference all at once. Issue 93 As a fundraiser, your life is busy! Sticking to the fundraising basics and proven strategies is never a bad idea, especially when you’re feeling overwhelmed. But! It is also important to expand your fundraising horizons. Have you ever considered cryptocurrency? Are you actively deepening your conversations with donors? Do you know what sorts of questions to ask before starting your next fundraising job? Our newsletter tackles these subjects and more! Hope you all have a wonderful week! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!
It's a competitive fundraising world out there! Many nonprofits are getting creative to diversify their fundraising streams, especially as various sources for funding seem to be decreasing. Grants and individual giving trends are shifting, leaving room for innovative funding solutions. Having a variety of funding sources lays the groundwork for healthy, viable long-term success for many nonprofits. This creativity can include opening an online store for your nonprofit! Let's explore some of the benefits of adding an e-commerce store to your networking and fundraising strategy and how to start your online store using the Soapbox Engage Shop app! Issue 92 Happy May, Fundraisers! We are now well into spring, my favorite time of the year, and Washington, DC has been absolutely vibrant with new life. I’ve been doing my best to enjoy some time outdoors before DC turns into a swamp for the summer! This week’s newsletter is packed with great fundraising content. Learn how to break out of organizational silos, test your nonprofit value proposition, or create a system for scoring donor engagement. What are your waiting for? Dig in! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!
Summer is just around the corner, and it's time for some sunshine and fundraising! Many nonprofits experience a noticeable decrease in donations during the summer months. This summer brings the added complexity of coming out of the COVID-19 pandemic. While many social distancing rules are relaxed or even eliminated, many individuals are still taking precautions, and nonprofits must find a balance to meet donors who have varying comfort levels with in-person events. Issue 91 Does your org have a LinkedIn profile— do you know what sorts of content you should be sharing and engaging with? Have you considered finding corporate partners for your nonprofit? Are you facing barriers to connecting with your donor base? Have you lost your sense of wonder when it comes to fundraising— it is hard work after all! If you have faced any of these questions, I have great news for you! These are just a few of the topics covered in this week’s newsletter. Scroll on down to learn something new! And have a great week! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!
LinkedIn might be the most underrated and underutilized out of all the leading social media platforms available. Yet, it's considered the world's largest professional networking platform with more than 810 million members in over 200 countries and territories worldwide! Facebook is a valuable tool for sharing links, videos, and other interactive content. Instagram is ideal for visual content. Twitter is great for sharing quick updates and "tweetable" soundbites. LinkedIn offers a unique tool for establishing a reputable online presence and building a robust local, national, and international network. Issue 90 It’s that time of the week once more! Time to level up on your fundraising skills and learn from industry experts. Want to improve your online donation forms and optimize virtual gifts? Need to better engage with the Millennials and Get Zs (hint: connect with their activism)? Or if you are just getting started, we have an article on how to succeed in your first year of fundraising at a startup nonprofit. Wherever you are in your career, the Fundraising Weekly has your back! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!
No matter your fundraising strategies, most of your donors will probably wind up in the same place–your online donation page! One reality in the nonprofit world is that if you want to raise more money, you have to make the giving process easy and pleasant. Your online fundraising growth is directly tied to the quality of your donation page.
Many studies and polls continue to assess the ongoing effects of the COVID-19 pandemic and the related economic crisis on nonprofits and other sectors. Since 2020, organizations have navigated months of remote work, forced closures, inconsistent reopenings, and unpredictable economic factors. Yet, nonprofit leaders continually adjust by implementing creative strategies and solutions to accomplish their goals and continue serving their constituents. "Adapt and get creative" seems to be the ongoing theme, even in 2022. Issue 88 Happy April, fantastic fundraisers! It’s a rainy, dreary day here in Washington, DC, but you know what they say about April showers… I’m looking forward to more sunshine and enjoying the view of DC’s famous cherry blossom trees while they are still in peak bloom! I hope your April is off to a good start too. Read on to catch the latest tips from all things fundraising and philanthropy. Notably, we have a crash course for nonprofit CRM selection, capital campaign planning ideas, and some nonprofit spring cleaning pointers! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today! |
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