Identifying and building relationships with more mid-level and major donors over time helps ensure your organization can meet its fundraising goals and keep growing sustainably. But you have to approach this kind of relationship-centric fundraising efficiently to preserve your nonprofit’s precious time and resources. That’s where donor qualification comes in. This guide details five best practices to improve your nonprofit’s approach (or help you get started for the first time). Issue 194 Happy Tuesday, Fundraisers! Have you thought about the ways nonprofit marketing is differentiated from for-profit marketing? Though there can be similarities, understanding the differences is crucial for creating an effective marketing strategy that earns your nonprofit new donors and creates strong, lasting supporter relationships. Learn 3 key ways nonprofit marketing is different from for-profit. Scroll on down for more nonprofit marketing and fundraising tips! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today! Greetings, Trailblazers! I hope you're all having a splendid Monday. Last Thursday was an absolute blast at NPSP Day Minneapolis! These gatherings of curious, enthusiastic, and skilled Salesforce users truly energize me and keep me going through the week. Well, that, and a good cup of coffee, of course! A massive thank you to all who attended last week's event. And if you're eager to bring NPSP Day to your city, don't hesitate to reach out. Let's make more of these happen this year! Scroll on down for the latest ideas, solutions, questions, and events from the Trailblazer Community. Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today! Issue 193 Happy Tuesday, Fundraisers! Did you manage to catch a glimpse of yesterday's eclipse? It was delightful to take a break during lunchtime and see so many neighbors gathered on their porches and rooftops, sporting eclipse glasses and gazing skyward. I hope you had some time to enjoy the astronomical event! Keep scrolling for expert fundraising insight related to Gen Z donors, data security, and AI for fundraising. You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today! In the world of fundraising, safeguarding donor information is paramount. We understand the gravity of this responsibility, which is why we're thrilled to unveil the cutting-edge Soapbox Engage Advanced Fraud Protection. By integrating this innovative solution with the Soapbox Engage Donations app, you can fortify your transactions with unparalleled security measures. Happy Monday, Trailblazers, and happy solar eclipse! Are any of you in the path of totality? If you’re going to take some time out of your work day to appreciate the astronomical event, remember to grab a pair of eclipse glasses! In other news, it’s been another great week for PUB Crawl curation! Scroll on down for the latest from the Trailblazer Community. Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today! Issue 192 Happy Tuesday, Fundraisers! And welcome to April! Have you thought about the ways nonprofit marketing is differentiated from for-profit marketing? Though there can be similarities, understanding the differences is crucial for creating an effective marketing strategy that earns your nonprofit new donors and creates strong, lasting supporter relationships. Learn 3 key ways nonprofit marketing is different from for-profit. Keep scrolling for expert fundraising insight related to donor loyalty, fundraising metrics, and outdoor fundraising events. You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today! Happy Monday, Trailblazers! And Happy April! Don’t worry, no pranks in this newsletter. :) I’m heading to Denver this week for the NAYDO conference on YMCA philanthropy! Excited to see a few of you there. If you’re in the Denver area, drop me a note— maybe we can catch one another! Scroll on down for the latest from the Trailblazer Community. April is shaping up to be one busy month! Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today! Issue 191 Happy Tuesday, Fundraisers! Virtual events are a great way to make fundraising opportunities and nonprofit events more accessible for your community. Consider choosing an event software that integrates with virtual meeting platforms like Zoom. This week, we will show you how to make virtual events run seamlessly on both the front and backend. Join us on Thursday for Virtual Events and Attendance Tracking with Zoom and the Events app. Scroll on down for some expert fundraising insight related to nonprofit boards, spring fundraising, and capital campaigns. You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today! Happy Monday, Trailblazers! I had a chance to visit some of the cherry blossoms in DC this weekend. It’s such a beautiful time of year here, and it always seems to vanish as quickly as it begins. I hope you find some time in your busy weeks to appreciate the small changes in your community! Keep reading for some great events, ideas, and resources from the Trailblazer Community! Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today! Issue 190 Happy Tuesday, Fundraisers! And happy first day of spring! The magnolia trees are in full bloom here in DC and they look absolutely stunning. I hope there’s been some extra color in your week as well. Have you been considering adding e-commerce to your nonprofit funding strategy? It can be a great way to raise extra money while spreading some awareness about your organization and mission through merchandise. Join us this Thursday to learn how the Soapbox Engage Shop app makes selling subscriptions, merchandise, or memberships easy. Keep reading for some expert fundraising tips related to membership programs, email marketing, and digital accessibility. You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today! For many nonprofits, having a robust membership program is key to thriving and fulfilling their mission. Though acquiring new members is essential, retaining existing members is vital to ensuring sustained growth and continued impact. Year-end marks a pivotal moment when nonprofit members are particularly generous and eager to know how their contributions made an impact in their community. This period is an opportune moment to connect with members and strengthen existing bonds, ensuring their continued support in the coming year. Here are five actionable tips to retain your nonprofit members and end the year on a strong note. Your nonprofit needs a strong infrastructure and internal culture to move with full force toward your goals. You might have a dedicated base of staff and volunteers who are eager to push forward your initiatives, but what about your board members? Your board can play a significant role in your nonprofit’s success, but if they aren’t engaged and excited about your mission, it’s easy for their talents and connections to go unused. As a result, you might be leaving pivotal fundraising opportunities on the table. If you’re struggling with board engagement, use these best practices to reinvigorate your board members and connect them to your greater purpose. With your board members’ full support, you’ll be able to operate your nonprofit much more effectively and take your mission to new heights. Happy Monday, Trailblazers! I’m settling back into somewhat of a routine today after last week's Nonprofit Technology Conference in Portland— which, by the way, was absolutely delightful! I want to give a special shoutout to those of you I was able to connect with in person during the event. Meeting people face-to-face serves as a fantastic reminder of how vibrant this community is and why I love being a part of it! Keep reading for some great events, ideas, and resources from the Trailblazer Community! Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today! Most people love a good story. Whether we’re watching our favorite TV series, reading a popular new novel, or listening to a friend talk about their recent vacation, storytelling engages our emotions and holds our attention. Plus, studies show that stories are up to 22 times more memorable than facts alone! These effects are why organizations across different industries incorporate stories into their marketing content. For nonprofits in particular, storytelling can help your organization connect emotionally with current and potential supporters, show them your impact in concrete ways, and inspire them to take action. In the nonprofit world, effective fundraising isn't just about collecting donations—though that’s obviously an integral component. Instead, it's about fostering sustainable growth to fuel your organization’s efforts. If you’re looking for a powerful way to supercharge this growth while engaging individual donors and corporations alike, workplace giving programs (like matching gifts and more) might be just what you need. In this guide, we'll delve into the essence of workplace giving—and why it matters for nonprofits—explore various programs, and equip your team with strategies to maximize its corporate fundraising potential. Issue 189 Happy Tuesday, Fundraisers! I don’t know who needs to hear this, but we are exactly one week away from the official start of spring. Time to shake off the winter! Check out these 5 Fundraising Ideas for Spring to get inspired for this next season! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today! Happy Monday, Trailblazers! I’m excited to see many of you in Portland this week at the Nonprofit Technology Conference! If you want to make sure we connect, reach out to me here. In other upcoming event news, the next NPSP day will be here before we know it! Join us on April 11 for NPSP Day Minneapolis, and get ready for a full day of unconference learning and contributing! Details and registration here. Keep reading for more great events, ideas, and resources from the Trailblazer Community! Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today! For nonprofits, the impact of technology on philanthropy and fundraising cannot be overstated. Salesforce, a trailblazer in the realm of customer relationship management (CRM), has unveiled a new solution designed for nonprofit organizations - the Nonprofit Cloud for Fundraising. This offering, part of the new Nonprofit Cloud, promises to streamline how nonprofits manage donor relationships, streamline fundraising efforts, and ultimately further their missions. In this blog post, we'll introduce you to the Salesforce Nonprofit Cloud for Fundraising, exploring its key features and the potential it holds for the nonprofit sector. Issue 187 Happy Tuesday, Fundraisers! Anyone planning anything special for Leap Day this Thursday? Seems like as good an excuse as any to gather some friends for a meal or a fun game! And if you’re itching to grow your fundraising knowledge this Leap Day, we have a webinar for you :) - come join us Thursday at 3pm ET to learn how the Soapbox Engage Donations app can help you collect more one-time and recurring donations to fuel your mission. Scroll on down for expert fundraising takes on volunteers, email marketing, and post-event engagement! You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today! |