For mission-driven organizations, one of the underlying goals is to recruit more people to work to fulfill your mission. Many hands make light work, and an effective way to get more supporters for your cause is through an advocacy campaign.

Advocacy campaigns of the past may have relied on door knocking or flyering, and that is still effective. But in recent years, especially as we’ve continued to rely more on online technologies due to the pandemic, digital advocacy campaigns have grown even more popular. They are a very effective way to get a wide variety of people engaged in your cause.

Every nonprofit professional knows how important it is to spread awareness of their mission to as many potential supporters as possible. This can take many forms, from letters and digital marketing to partnering with other nonprofits and even corporate sponsors. One way you can gain new supporters and further your mission at the same time is by launching an advocacy campaign.

Nonprofit advocacy campaigns are far more than simple marketing tactics. While they require thorough planning and shouldn’t be launched haphazardly, an effective advocacy campaign can help nonprofits get their mission in front of new supporters, earning their cause more attention and making a difference all at once.

Nonprofit advocacy and grassroots fundraising campaigns offer your supporters different ways to get involved in your mission, attract new donors, and expand your network. Nonprofits are utilizing this strategy more than ever to go beyond the standard fundraising campaigns and encourage their supporters to take different actions throughout the year.

If your organization is considering incorporating these strategies into your fundraising campaigns, we've got some best practices and insights to help you plan an influential and effective grassroots and advocacy campaign!

Over the last few years, online petitions have become one of the most popular ways for nonprofits to rally supporters and grow their community of followers. It’s a great fundraising strategy to make yourself more visible online where it’s always busy, noisy, and crowded.

Great news! Petitions aren’t just limited to political campaigns or election cycles. You can run a petition campaign any time of year--even if your nonprofit isn’t at all engaged in political advocacy! This blog will help you leverage petitions for your own fundraising strategy.

Countless nonprofits and nongovernmental organizations (NGOs) around the world are doing invaluable work to promote justice, care for people, and enact change. The scale of their impact often depends on the amount of support they can build up from various communities.

Advocacy campaigns are one of the most effective ways to mobilize people into action. They raise awareness, educate people, seek to influence decision-makers, attract donations, help build your brand, and much more. A well-designed advocacy campaign has the potential to trigger wide-scale responses, prompt people to change their actions, and even affect government policies.

Advocacy can be misunderstood and difficult to define at times. To further complicate things, there are some rules and regulations about how nonprofits can engage in advocacy. Before you start planning your first campaign, we created this resource to help guide your organization in incorporating advocacy into your work.