We are about to enter the last quarter of 2023. That means it’s time to get to work on your end-of-year appeals. Maybe you didn’t meet your goals last year. Or 2023 hasn’t gone as planned, so you have a lot riding on this last fundraising push. If you’re looking for how to make a perfect end-of-year appeal that stands out, keep reading!

Recently, Giving U.S.A released their 2023 report on giving trends in the U.S. Here is a helpful summary from BWF. There is a lot of useful data that can inform your nonprofit’s fundraising strategies.

Giving has declined over the last year. In 2020 and 2021, we saw historic highs in giving, due to the onset of the Covid-19 pandemic, and racial justice being a major national conversation. Charities received $499.33 billion in support in 2022, which is down from $516.65 billion in 2021. Fewer people are making charitable donations and Americans are now donating only 1.7% of their disposable income.

Online giving has been one of the most important game changers for nonprofits. With a good website, your organization has the opportunity to accept more donations in a short time than ever before.

It’s simple to receive gifts online. The trick is motivating people to give and follow through with the entire process.

Earlier this year, we released Donations Modals, which is game-changing for all fundraisers who use the Soapbox Engage suite of tools! Donations Modals make donating as lightweight and straightforward as possible for your supporters. And fewer barriers to giving means more money raised for your cause!

Get ready to drive revenue with Donation app modals! See higher conversion rates with:

If you’ve been in the fundraising game for a while, you likely know that the landscape is frequently shifting. Technology changes, habits change, the economy changes, and ultimately fundraising trends change as a result.

It is good to be connected to other fundraisers (or sources about fundraising, like this blog!) so you can share and receive knowledge about what is and isn’t working, and keep track of new trends that will impact your fundraising to implement them and stay ahead of the curve.