Nonprofits and development professionals are ambitious and driven–just look at the mission and vision statements you're tirelessly working to achieve! There are some scenarios where being ambitious, eager, and optimistic are beneficial and other times when it's more appropriate to channel those aspirations into realistic fundraising goals.

Setting fundraising goals that are too ambitious can actually work against you. Any goal that feels unachievable can make your fundraisers feel inadequate or set for failure. On the other hand, goals that feel too easy aren't inspirational or motivating and won't bring a sense of satisfaction when achieved.

Donors are critical to a nonprofit's success as they financially fuel the mission. But individual donors aren't the only people who can make your fundraising events a success. Corporate sponsors are for-profit businesses that provide money, goods, or services to a nonprofit event or program. They can be a great asset to your nonprofit!

Sponsors can take your fundraising event or campaign to the next level by providing financial and promotional support.

Whether you're planning a summer fundraising campaign or a year-end fundraising event, corporate sponsors can bolster your fundraising efforts. Let's take a quick dive into understanding why and how to attract sponsors for your next fundraising event or campaign.

Corporate matching gift programs are becoming an increasingly popular offering among philanthropic-minded businesses looking to better engage with their employees, improve their reputation among consumers, and support a range of nonprofit causes. As a result, thousands of organizations are trending toward strategic matching gift fundraising efforts to raise more for their missions through these generous and widely available giving opportunities.

In many cases, companies agree to financially match generous contributions their employees make to eligible nonprofits, typically at a dollar-for-dollar ratio. (In other words, corporations double team member donations.)

Summer is just around the corner, and it's time for some sunshine and fundraising! Many nonprofits experience a noticeable decrease in donations during the summer months. This summer brings the added complexity of coming out of the COVID-19 pandemic.

While many social distancing rules are relaxed or even eliminated, many individuals are still taking precautions, and nonprofits must find a balance to meet donors who have varying comfort levels with in-person events.

No matter your fundraising strategies, most of your donors will probably wind up in the same place–your online donation page!

One reality in the nonprofit world is that if you want to raise more money, you have to make the giving process easy and pleasant. Your online fundraising growth is directly tied to the quality of your donation page.