Summer is just around the corner, and it's time for some sunshine and fundraising! Many nonprofits experience a noticeable decrease in donations during the summer months. This summer brings the added complexity of coming out of the COVID-19 pandemic.

While many social distancing rules are relaxed or even eliminated, many individuals are still taking precautions, and nonprofits must find a balance to meet donors who have varying comfort levels with in-person events.

No matter your fundraising strategies, most of your donors will probably wind up in the same place–your online donation page!

One reality in the nonprofit world is that if you want to raise more money, you have to make the giving process easy and pleasant. Your online fundraising growth is directly tied to the quality of your donation page.

Matching gifts and major giving or capital campaigns are definitely a winning combination. Countless nonprofits use capital campaigns to raise money for large projects. One practical and strategic way to increase your chances of reaching your campaign goal is to include matching gifts in your fundraising strategy.

Including matching gifts in your conversation with major donors or as part of your overall fundraising strategy gives people the opportunity to create more impact with their contributions.

Social media can be a central part of attracting and retaining current and potential donors. It's a fantastic tool for keeping people updated and developing a vibrant community around your cause.

Still, it's not enough to create a Twitter or Facebook account and wait for the donations to start rolling in. It's critical to get strategic and understand how to leverage the power of social media to help boost your overall fundraising. Even when social media engagement is high, it takes strategy to lead someone from being a follower to a committed financial supporter.

Have no fear! We've gathered some wisdom and insight from industry experts to help you convert social media followers to donors.

Peer-to-peer fundraising campaigns have practically become a staple in the nonprofit fundraising strategy "playbook." We can thank the rise of social media for the shift toward peer-to-peer (P2P) fundraising, but COVID-19 only solidified it as a top fundraising strategy for nonprofits.

Here's a quick summary of how it works: Peer-to-peer fundraising allows donors and supporters to raise money on your behalf with personalized online fundraising pages. These individual campaigns can take many forms, but the goal is to mobilize your supporters to fundraise from their friends and family.