Matching gifts and major giving or capital campaigns are definitely a winning combination. Countless nonprofits use capital campaigns to raise money for large projects. One practical and strategic way to increase your chances of reaching your campaign goal is to include matching gifts in your fundraising strategy.

Including matching gifts in your conversation with major donors or as part of your overall fundraising strategy gives people the opportunity to create more impact with their contributions.

Social media can be a central part of attracting and retaining current and potential donors. It's a fantastic tool for keeping people updated and developing a vibrant community around your cause.

Still, it's not enough to create a Twitter or Facebook account and wait for the donations to start rolling in. It's critical to get strategic and understand how to leverage the power of social media to help boost your overall fundraising. Even when social media engagement is high, it takes strategy to lead someone from being a follower to a committed financial supporter.

Have no fear! We've gathered some wisdom and insight from industry experts to help you convert social media followers to donors.

Peer-to-peer fundraising campaigns have practically become a staple in the nonprofit fundraising strategy "playbook." We can thank the rise of social media for the shift toward peer-to-peer (P2P) fundraising, but COVID-19 only solidified it as a top fundraising strategy for nonprofits.

Here's a quick summary of how it works: Peer-to-peer fundraising allows donors and supporters to raise money on your behalf with personalized online fundraising pages. These individual campaigns can take many forms, but the goal is to mobilize your supporters to fundraise from their friends and family.

A nonprofit can rely on three primary revenue streams when it comes to fundraising with events: sponsorships, ticket sales, and "add-on" revenue (like auctions, raffles, on-site donations, etc.). Many nonprofits rely on ticket sales to ensure they'll reach their minimum fundraising goal for a fundraising event.

Since the COVID-19 pandemic, many nonprofits shifted to more virtual or hybrid fundraising events. This raised the question, "How do you successfully sell tickets for fundraising events that might include virtual or hybrid options?"

While there are still many opportunities to experiment and learn, we gathered nine strategic steps to help you boost ticket sales for your next fundraising event–whether it's in-person, hybrid, or entirely virtual!

Before the advent of online donations, monthly or recurring donations were quite a burden for both the donor and recipient. It involved convincing supporters to mail a check or call your organization to donate by credit card over the phone regularly.

Now online fundraising systems make recurring giving convenient and accessible for nonprofits and donors. No more writing and mailing checks or making donations over the phone. People appreciate scheduling automatic withdrawal donations like they enroll in automatic bill pay programs.

Recurring giving programs have practically become a necessary fundraising strategy to cultivate more stable year-round revenue streams. Now that it's become more accessible and practical, it's time for nonprofits of all shapes and sizes to add a recurring giving program to their fundraising strategy. Let's explore some of the top benefits of recurring giving programs for nonprofits!