With the flurry and rush of Giving Tuesday behind us, it's so tempting to think the work of that campaign is over. But really, the most critical stage has just begun! While many people are motivated to give to campaigns and causes because of Giving Tuesday's momentum and social pressure, we all know that relationships and authentic connection to the cause are the roots of excellent donor retention.

Don't make the mistake of overlooking your Giving Tuesday donors. It really is possible to cultivate authentic relationships after they make their initial Giving Tuesday donation. Here are six practical steps you can take to boost the retention of Giving Tuesday donors.

With just a few weeks remaining in 2021, your fundraising team is determined to make the most of it and finish out the year strong. But your tasks aren’t over once the ball drops and brings in the new year. It just means you’re on to a new fundraising season in which you’ll aim to excel.

As such, now is the perfect time to take a good look at your organization’s fundraising practices and see what you can do to raise more through the end of 2021, throughout 2022, and long into the future.

It takes a lot of time, money, and energy to recruit new donors to your nonprofit. Of course, bringing in new supporters throughout the year is vital to the long-term financial stability of your organization. Many nonprofits began incorporating virtual fundraising events during the COVID-19 pandemic to continue fundraising and connect with new donors during the "age of social distancing."

Your nonprofit probably emphasized connecting to as many donors as possible during those virtual fundraisers. But something that many nonprofits overlooked in their virtual fundraising strategy is donor retention.

Asking for donations is the "bread and butter" of the development professional's job. You are fundraisers, after all. But that doesn't mean you're immune to intimidation, self-doubt, and even a bit of uncertainty or confusion. It IS intimidating to ask people to give their hard-earned money to your nonprofit.

Whether you're a professional fundraiser or a member of your local PTO, we've gathered some tips, tricks, and basic best practices to help you either review the basics or get started fundraising toward your goals.

Most nonprofits use fundraising events to raise large portions of their annual budget. Everything from charity golf tournaments and galas to 5Ks and bake sales fund organizations large and small.

Events are excellent ways to bring supporters and like-minded people together around a common cause. The right fundraising event can generate a lot of revenue for your nonprofit. Still, big events can require more time to plan and advertise, and they usually have a higher overhead cost. It's critical to choose fundraising events that match your nonprofit's budget and execution capacities.

We gathered a list of some of the top fundraising event ideas and some practical insights about their ease of execution and potential return on investment. Our goal is to help guide your decisions about which events might best fit your nonprofit.