According to fundraising statistics from Double the Donation, 30% of all charitable giving happens in the month of December, with about 10% of all annual donations coming in the final three days of the year. That means if your team has yet to reach your year-end fundraising goals, you still have time to do so!

We recommend ramping up your strategy with the following tried-and-true best practices.

“Marketing” may not always be on the top of your mind, as a nonprofit professional. We focus on fundraising, networking, and reaching our financial goals. But whether you’re aware of it or not, many of the strategies you use in these fundraising steps, especially around year-end giving campaigns, are actually marketing strategies!

We've got some practical steps to help you develop a successful strategy for your 2022 year-end fundraising campaign. With a little advanced preparation, you can conquer your holiday fundraising goals!

It's a competitive fundraising world out there! As various sources for funding seem to be decreasing, many nonprofits are getting creative to diversify their fundraising streams. Grants and individual giving trends are shifting which leaves room for innovative funding solutions.

Having a variety of funding sources lays the groundwork for healthy, viable long-term success for many nonprofits. This creativity can include opening an online store for your nonprofit!

When trying to start a new program or venture, raising money is one of the biggest hurdles. You can and should apply for grants, or reach out to people who can make large donations. But a valuable method of fundraising that you should definitely think about is crowdfunding. When crowdfunding, you can get support from a group of individuals who believe in your idea and want to bring it to reality. It is a great way to build community while you’re fundraising.

According to Fundly’s latest report, crowdfunding sites have allowed entrepreneurs around the world to fundraise for their businesses and causes, adding $65 billion in revenue to the global economy in 2020.

It’s true that online fundraising becomes more popular every year. But no matter what goes on online, one thing that will never go out of style is the fundraising letter. A compelling fundraising letter is one of the most valuable tools in your organization’s toolkit. A fundraising letter is a great way to connect with current and potential donors.

You can incorporate fundraising letters into your fundraising strategy all year long to help you raise support for new programs, get funding for capital campaigns, in-kind donations, sponsorships, and other types of support. These letters are also another opportunity to tell your story and demonstrate your organization's impact.

Check out the tips we have rounded up to help you write excellent fundraising letters!