Your organization's mission matters most of all. It's not the technology but your purpose that should be front and center.

It's not the hammer but the house that it's building that is the focus and goal.

We couldn't be happier to have our latest Soapbox Engage Partner agree so strongly with that fundamental principle that they named their whole firm for it: Mission Matters Group!

We're proud to say a hearty "Ahoy there!" to the latest Soapbox Engage Partner, Bigger Boat Consulting.

Aboard Bigger Boat are some fantastic mates dedicated to launching unmitigated Salesforce success for nonprofit clients.

As they tell it:

With the current protests in Turkey and Brazil, focus is again being drawn to the role of social media in mass movements agitating for change.

Mobile-friendly channels such as YouTube, Twitter, and Facebook are being leveraged by organic groups of individuals to speak out and mobilize.

News outlets are highlighting social media's ability to bridge national boundaries to inspire and inform groups thousands of miles away from one another - as well as confuse and muddle their messages and goals.

We commented earlier on the massive explosion of mobile internet use and how it is contributing to 2013 being the year of responsive web design - responsive web design being a powerful and flexible way to make your site mobile-friendly.

How do you know if your site traffic justifies the investment in making your website mobile-friendly? If you've got Google Analytics tracking traffic, you've got ready-made reporting waiting for you.

On Monday, Google announced that it will retire Google Checkout in November 2013.

What does that mean for organizations using Google Checkout to accept online payments? As Google notes: