Back in late January, I signed a petition for a cause I believe in, sponsored by an organization I care about. I posted an article recounting how the entire branding of the experience wasn't associated with the organization or the cause but with the well-known petition site hosting the form.
That led to a simple question for those using online petitions:
Are you building your own brand or someone else's with your online petition solution?
Nearly three months after that signing, the question is all the more relevant after the seventeen follow up emails I've received.