Effective online fundraising is more than a donate button. It’s a complete path that moves people from casual visitor to recurring donor and dedicated supporter – all while minimizing overhead.

Join us tomorrow for our first in a series of webinars throughout the month of December!

We'll be highlighting strategies and tips to complete your path for more online donations and supporters as well as presenting the tools available within Soapbox Engage to complete your path.

Tucked into the Winter '14 Force.com Platform Release from Salesforce.com is a little gem that nonprofits, and Soapbox users in particular, can get excited about: the addition of flexible API limits.

Effective online fundraising is more than a donate button. It's a complete path that moves people from casual visitor to recurring donor and dedicated supporter - all while minimizing overhead.

How does your nonprofit's path look? Is it a single donation page and a strategy involving crossed fingers and wishful thinking? Is it a cobbled together collection of tools that kinda sorta work together?

If so, not to worry! You're not alone - and we're here to help!

Seven essential facts every nonprofit fundraiser should know about the path to online donations: