For nonprofits, the impact of technology on philanthropy and fundraising cannot be overstated. Salesforce, a trailblazer in the realm of customer relationship management (CRM), has unveiled a new solution designed for nonprofit organizations - the Nonprofit Cloud for Fundraising. This offering, part of the new Nonprofit Cloud, promises to streamline how nonprofits manage donor relationships, streamline fundraising efforts, and ultimately further their missions.

In this blog post, we'll introduce you to the Salesforce Nonprofit Cloud for Fundraising, exploring its key features and the potential it holds for the nonprofit sector.

Earlier this year, Salesforce announced a new vision for the Nonprofit Cloud, the suite of Salesforce nonprofit technology solutions built for the nonprofit sector and designed to meet a variety nonprofit needs with a single platform-based solution.

As you consider migrating or beginning your journey with the new Nonprofit Cloud, one important change you’ll notice from our community's typical implementation of Salesforce is the use of Person Accounts as a core capability. This is significantly different than the familiar Contact and Account data model present in the Nonprofit Success Pack (NPSP). Let's dive into more detail about Person Accounts, and learn more about why Salesforce is breathing new life into an old data model approach.

We’ll soon be heading into the last quarter of the year. Which means the Salesforce Winter ‘24 Release is around the corner! They recently made the Winter ‘24 Release Overview Deck available, meaning you can start preparing now to make sure your organization is ready to take advantage of all the exciting new features.

To make it easier for you, we’ve compiled the 10 most exciting features of the Salesforce Winter ‘24 Release below!

In May, Salesforce announced their newest iteration on the Nonprofit Cloud– Nonprofit Cloud for Grantmaking. As of July 18, this innovation became fully available. This new addition to Nonprofit Cloud is supposed to track, manage, and deliver funding programs to drive stronger outcomes. Do you want more information on what that can look like for your organization? Keep reading for an overview.

Salesforce Marketing Cloud is a digital marketing platform that automates marketing across email, social media, mobile apps, SMS, websites, and more. You may already be using Salesforce Marketing Cloud to send a recurring newsletter, or to announce an event. But are you making the most of everything this technology has to offer?

Keep reading to find out how you can make the most of Salesforce Marketing Cloud for your nonprofit organization.