Salesforce Marketing Cloud is a digital marketing platform that automates marketing across email, social media, mobile apps, SMS, websites, and more. You may already be using Salesforce Marketing Cloud to send a recurring newsletter, or to announce an event. But are you making the most of everything this technology has to offer?
Keep reading to find out how you can make the most of Salesforce Marketing Cloud for your nonprofit organization.
Personalized Customer Journeys
As you know, the most effective way to convert community members to donors is to connect to them on a personal level. But how can you do that when there are so many different community members to connect to?
Salesforce Marketing Cloud helps you build personalized customer journeys. They have a variety of features to help you connect to each community member on a personal level, making them more likely to engage with your organization and support your cause.
You can build a journey for a customer across emails, their mobile device, your website, and ads in order to give them a seamless experience.
With the personalization builder, you can pair donor profiles with machine learning algorithms to automatically show the right content to each individual. Since donors are more likely to engage with the causes that matter most to them, this is a great way to make sure they receive the appeals that will move them to give.
A/B Testing
Data is one of the most useful tools in developing a successful marketing strategy for your nonprofit. With Salesforce Marketing Cloud’s ability to A/B test, you can test different subject lines, preview texts, and calls to action to your emails. This will provide you data on what is most effective, which you can use to write better emails and marketing copy!
Calendar Invites
You put so much energy into an event, and none of it is worth it if people don’t show up! If you’re hosting a fundraising event and sending reminders, you can attach ICS and iCal files for your attendees to add the event to their calendar. No manual entry required! As I’m sure you know, when something is on someone’s calendar people are much more likely to actually follow through. Make it easy for them, so you’ll have a full house for your event!
BrandBuilder
Branding is essential for your nonprofit organization. With Salesforce Marketing Cloud, you can upload your logo and change your color scheme to ensure that everything matches what your team has carefully crafted. And if you have different brands for different programs? You can even create multiple brands and assign them to different units!
These are just a handful of ways that you can optimize Salesforce Marketing Cloud to help achieve your nonprofit mission.
Interested in more help optimizing Salesforce? At Soapbox Engage, we offer Salesforce Consulting Services to help you implement Salesforce and maximize your impact. Set up a chat to learn more!
Here are some more resources to help you on your fundraising journey:
- Top 5 Fundraising Trends for 2023: The fundraising landscape is always changing so you need to stay up to date on trends. This blog post lists 5 trends for your organization to thrive in 2023.
- More Details on the New Salesforce Nonprofit Cloud: Salesforce has a variety of tools to help your nonprofit organization. They recently announced a new vision for Nonprofit Cloud. This blog post breaks down what that means for your organization.
- Multi-Channel Stewardship Cadences: A Quick Guide: Donor stewardship is an intentional process that is most effective when it takes place across multiple channels. In this blog post, Kristin provides a guide to help you be most effective at multi-channel stewardship.
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