Facebook remains the top social media platform. Its popularity has made it a great place to advertise upcoming events and activities without paying an arm and a leg for marketing.

More than 700 million people use Facebook to market their events each month. At least 35 million people view those public events each day. That’s a lot of traffic and potential visibility! Then again, it’s also easy to get lost in the sheer volume of events on Facebook.

Have no fear! You can do a few things to stand out and make your event more visible and attractive on Facebook. Just like Google, Facebook has an algorithm that you can use to your advantage. We rounded up some Facebook event marketing tips and tricks to help you get greater visibility for your next fundraising event!

Christmas is nine months away (at the time of publication), and now is the perfect time to plan your holiday fundraising events. You're probably thinking, "but I just did that!" And, that's a fair argument--but, hear us out: it's always a great time to start planning early.

When most development professionals think of winter fundraising, their minds go directly to year-end giving drives and holiday-themed fundraising events. While those are significant parts of fundraising during that time of year, there are many other opportunities to fundraise successfully throughout the winter season, not just during the holidays.

In fact, the months after the holidays can be quieter (as far as events and distractions go), leaving more space for your nonprofit's events to garner attention from current and potential donors.

We know the challenge of fundraising during winter. Before the holidays, your team is deep into year-end giving campaigns. After the holidays, you're ready to take a break. Here are some fun and easy fundraising events that will help you build on your year-end giving momentum and make the cold winter months a hot fundraising season for your nonprofit.

Fall is such a wonderful time of year. The crisp autumn air, beautiful turning leaves, snuggly blankets and sweaters, and of course pumpkin spice and apple cider! Whether it’s gathering your donors around a football tailgate party or bringing families together for a pumpkin carving party, this time of year is filled with opportunities to gather, make memories, and celebrate. As a development professional, you can capitalize on how much people love the autumn season for your fundraising efforts!

Even though you and your team might be distracted by the ramp-up to year-end fundraising, don’t overlook the potential of fall fundraising events and opportunities leading into the holidays. If you’re a bit stumped on some unique and effective fall fundraising ideas, have no fear! We’ve rounded up some tried and tested ideas for you!

Summer has begun! Your donors are likely dreaming more about long days at the beach and less about another zoom meeting.

Is that a problem for your fundraising goals? Not one bit! While summer is not commonly thought of as a banner fundraising season, we think we’ve unlocked some tips and tricks to get people to attend your fundraising events and start donating.