It can be hard to keep up with everything in the news, but here’s a key announcement: GoFundMe Charity will be merging with GoFundMe.com. That means charity fundraising and individual crowdfunding campaigns will all be mixed together.

The premise of this change is to help donors and fundraisers find each other more easily across the globe. Unfortunately, this move will also leave many nonprofits without a donation page, and recurring donations and fundraising campaigns will close down.

Perhaps even more concerning, the end of GoFundMe Charity will also mean losing critical integrations with Eventbrite, Salesforce, and MailChimp (among others), which could damage some nonprofit’s fundraising strategies.

But we’re not here to just be the bearer of bad news. At Soapbox Engage, we pride ourselves on being problem-solvers! So, we wanted to take a moment to outline how you can take back control of your fundraising and actually get more out of your hard work!

Some people may say that business plans are a thing of the past--outdated, unnecessary, and a waste of time. Other nonprofits consider business plans something to create just for the sake of donors who demand it.

These opinions could not be further from the truth! Even for the modern nonprofit, a business plan can be an invaluable tool to help you maintain a strong purpose statement and clear messaging. Nonprofits who don't have a purpose statement often have a hard time getting loans, grants, or even corporate donors. Business plans can also help you attract quality board members.

Needless to say, business plans are definitely not a thing of the past and shouldn't be glossed over. Still, it can feel daunting or be challenging to know exactly how to write an effective nonprofit business plan. Have no fear! This blog will walk you through the basic steps to creating your own helpful business plan for your nonprofit.

A good event description is critical to attracting people to your fundraisers and other events. Let's face it, most of us are a pretty tough sell when it comes to saying, "That event looks fun! We should go!" We want to know it will be worth giving up a little of our spare time to attend an event--even if it's for a great cause!

Writing an event description that sells is both a science and an art (but it doesn't need to involve the dark arts). With a bit of understanding of your ideal audience and what details to highlight, you'll be able to write an event description that has people lined up out the doors for your next fundraiser!

SEO, analytics, advertisements, email campaigns, direct mailers, social media, blogs, TikTok... oh my! There are a lot of marketing options and avenues available to promote your fundraising events. Perhaps you're feeling a bit overwhelmed?

A marketing tool is only as good as how you use it. The key to using it effectively is to have a plan.

Ok, that was a little obvious. But we're here to let you know that event promotion doesn't require anything complicated, just a little bit of forethought and planning to get the show going. Since the most overwhelming place is always, "where do I start?", we made this guide for you!