Some people may say that business plans are a thing of the past--outdated, unnecessary, and a waste of time. Other nonprofits consider business plans something to create just for the sake of donors who demand it.

These opinions could not be further from the truth! Even for the modern nonprofit, a business plan can be an invaluable tool to help you maintain a strong purpose statement and clear messaging. Nonprofits who don't have a purpose statement often have a hard time getting loans, grants, or even corporate donors. Business plans can also help you attract quality board members.

Needless to say, business plans are definitely not a thing of the past and shouldn't be glossed over. Still, it can feel daunting or be challenging to know exactly how to write an effective nonprofit business plan. Have no fear! This blog will walk you through the basic steps to creating your own helpful business plan for your nonprofit.

A good event description is critical to attracting people to your fundraisers and other events. Let's face it, most of us are a pretty tough sell when it comes to saying, "That event looks fun! We should go!" We want to know it will be worth giving up a little of our spare time to attend an event--even if it's for a great cause!

Writing an event description that sells is both a science and an art (but it doesn't need to involve the dark arts). With a bit of understanding of your ideal audience and what details to highlight, you'll be able to write an event description that has people lined up out the doors for your next fundraiser!

SEO, analytics, advertisements, email campaigns, direct mailers, social media, blogs, TikTok... oh my! There are a lot of marketing options and avenues available to promote your fundraising events. Perhaps you're feeling a bit overwhelmed?

A marketing tool is only as good as how you use it. The key to using it effectively is to have a plan.

Ok, that was a little obvious. But we're here to let you know that event promotion doesn't require anything complicated, just a little bit of forethought and planning to get the show going. Since the most overwhelming place is always, "where do I start?", we made this guide for you!

Facebook remains the top social media platform. Its popularity has made it a great place to advertise upcoming events and activities without paying an arm and a leg for marketing.

More than 700 million people use Facebook to market their events each month. At least 35 million people view those public events each day. That’s a lot of traffic and potential visibility! Then again, it’s also easy to get lost in the sheer volume of events on Facebook.

Have no fear! You can do a few things to stand out and make your event more visible and attractive on Facebook. Just like Google, Facebook has an algorithm that you can use to your advantage. We rounded up some Facebook event marketing tips and tricks to help you get greater visibility for your next fundraising event!