Virtual events are likely here to stay, especially for the foreseeable future. They're convenient, low-cost, and, most importantly, effective. Yet, virtual fundraising events offer new opportunities and challenges for development professionals, event planners, and attendees.

One of the big questions is how to boost your attendance at virtual events and hold people's attention in a digitally distracted world? Physical events offer the benefit of gathering people in a common space, usually away from computers and other distractions at home. Virtual events and webinars don't have that luxury.

With nearly a third of all charitable giving coming in during the month of December, year-end giving is a critical time for most nonprofits for year-round financial stability. Year-end fundraising is probably one of the most demanding, exciting, exhausting, and engaging times of year for development professionals.

Add the ongoing COVID-19 global pandemic, and you've really got some added uncertainty this year! A practical year-end giving timeline can you stay organized, reduce stress, and improve your overall fundraising performance.

A successful year-end fundraising campaign takes months of planning and preparation. The great news is that it's never too late to create a timeline for your year-end fundraising. We'll help you get there!

PayPal is a known and trusted giving platform that many donors feel comfortable using. Overall, it’s one of the best, most secure ways to send and receive donations because donors don’t have to reveal their credit card or bank information. In fact, 79% of donors reported they felt confident using PayPal on unfamiliar websites.

For all of its benefits, PayPal does come with some drawbacks and factors to consider for nonprofits. We’ve gathered some of the pros and things to consider so you can make a balanced, informed choice about whether to use PayPal as a payment processing platform for your nonprofit!

Schools are starting again. The Pumpkin Spice Latte is rumored to return to Starbucks menu any day now. So, although you might not be thinking so, it’s time to start talking about Giving Tuesday. This global giving day will be here before we know it. Though there's a moderate push to make it more of a weekly endeavor, the global Giving Tuesday event traditionally takes place the day after "Cyber Monday" (November 28, 2023).

Year after year, shared moments like holidays or giving days (like Giving Tuesday) create a sense of connection for donors to understand they're part of something bigger than themselves.

Monthly or recurring donations are one of the easiest ways for nonprofits to boost their fundraising revenue without bringing in a lot of new donors. At a time when acquiring new donors has become more challenging, that is very valuable. This giving strategy also appeals to many donors who might not be able to make large, one-time gifts but can give smaller amounts more frequently.

With the rise in popularity of online giving, monthly giving programs are easier than ever to maintain. Before, nonprofits spent countless hours asking donors to commit to recurring giving, then track each gift and ensure donors actually followed through. Now, online giving platforms and fundraising systems can automate most of the process, freeing up time and energy and boosting revenue streams.