We're happy to announce that Soapbox Petitions is now available on the Salesforce.com AppExchange!

This past week, the South by Southwest (SXSW) Interactive Festival hosted a panel on nonprofit organizations, called "Activism At Its Best." In it, the main question was: What can organizations do to increase online engagement among potential supporters? This is an especially big question when it comes to the one demographic that everyone likes to talk about but nobody seems to grasp: millennials. You can't just coast on your name anymore, especially because there are so many organizations out there that are trying to do what you're doing. Instead, your cause is the focus, since their interest in you is often based on that alone. You have to reach out to them, rather than the other way around. Nonprofit CRM software can assist by giving you better ways to effectively communicate with them.

As a nonprofit, why would you need a "sales" database and a customer relationship management software solution? CRM software, such as Salesforce, and integrated technologies can help you not just run your organization more quickly and effectively, but also help you grow and sustain relationships.

Large nonprofits often have passionate volunteers who are eager to help out. There are a lot of different ways to engage and inspire those volunteers. With more young volunteers looking to their mobile devices for information, it may seem like social media is the key to success. However, good old email can be enough to get people going, assuming you follow some best practices. Nonprofit CRM software can help make this happen through automating many important processes.