Global Fund for Women, a leader in advancing the rights of women and girls worldwide, is using Soapbox Petitions to mobilize thousands of supporters around the globe on behalf of survivors of rape in conflict areas such as eastern Congo and Syria.

Soapbox Petitions, the latest app in the Soapbox Engage online engagement platform, provides real-time integration with Salesforce for the capturing of supporter data and a mobile-friendly user experience to facilitate action on any device.

Let's talk numbers, shall we?

To start, let's grab the number 1.92. 1.92 is the number of times more likely someone signing an online petition is to donate to a similar cause after signing. This was quantified by researchers Yu-Hao Lee and Gary Hsieh in their study Does Slacktivism Hurt Activism?: The Effects of Moral Balancing and Consistency in Online Activism.

So, I sign your online petition, I am then almost twice as likely as someone who didn't sign that petition to give money to a cause that is similar to yours.

Notice that didn't read "give money to your organization". Mark that. It'll be on the quiz later.

The researchers also found that I'm more likely to take other actions in support of similar causes after signing your petition, provided those actions don't cost me much.

A great example: signing another online petition.

Back in late January, I signed a petition for a cause I believe in, sponsored by an organization I care about. I posted an article recounting how the entire branding of the experience wasn't associated with the organization or the cause but with the well-known petition site hosting the form.

That led to a simple question for those using online petitions:

Are you building your own brand or someone else's with your online petition solution?

Nearly three months after that signing, the question is all the more relevant after the seventeen follow up emails I've received.

Online petitions are a powerful way to mobilize supporters, build your mailing list, increase donations, and advance your mission.

We're proud to introduce Soapbox Petitions, our latest app with which you can easily create mobile-friendly petition campaigns with your organization’s branding that integrate directly with Salesforce.com.

With Soapbox Petitions, there is no platform that gets in between you and your supporters. No sponsored petitions dilute your message. No fees are charged for gaining access to your supporters or for the size of your mailing list.

I just signed a petition for a cause I believe in, sponsored by an organization I care about. The petition happened to use a well-known online petitions platform.

The logo on the top of that site was for the platform.

The thank you email that landed in my inbox after I signed the petition was from the platform's email address.

That platform's logo was at the top of the thank you email. Its name was in the footer.

The thank you email was even signed by the platform's team.

When all was said and done, it was hard to remember whose petition I had signed.