What's your plan for the new year? What do you have in store for your nonprofit organization?

Well, we've got some balloons, silly hats and flat champagne…

No, what are your plans in terms of operations? What are you doing to further your mission in the next 12 months?

The same we've always done: raise funds and bring more people into the fold.

Perhaps you should look into more specific goals, since everybody does that. If you have specific goals for your nonprofit, you can actually achieve those results. Developing some resolutions around constituent relationship management (CRM) can help you do that successfully.

You should focus on your supporter relationships in 2015.

Well, then, what would you suggest?

When you're working in a nonprofit, make no mistake: You're working with a lot of people all the time. Even if your cause isn't directly affecting somebody, you're dealing with many individuals and groups who have a stake in what you do or your intended mission. You're building connections with people every day. The question is: Is your entire organization capable of making those same bonds and building on them?

What relationships do you have with the people who support you?

We're proud to feature this guest blog post by Laura Shapiro, an absolute nonprofit technology rockstar who uses Soapbox Engage to work online wonders at Global Fund for Women. Those wonders include powering the IGNITE: Women Fueling Science and Technology campaign's online fundraising and advocacy efforts with Soapbox Engage.

By Laura Shapiro, Director of Online Communications, Global Fund for Women

As Director of Online Communications for Global Fund for Women, I work at the intersection of social justice and technology. It’s impossible for me to be active in the online space without noticing the limitations and even the dangers burdening women in tech – socially, economically, and creatively.

That’s why I’m happy to be part of our new IGNITE campaign. IGNITE: Women Fueling Science and Technology, is a global campaign and media project that explores the roles of science and technology in advancing gender equality. We’re looking at the great work that’s being done by women in the STEM fields now, and envisioning a more just, more creative, more innovative future.

We're excited to announce that the Soapbox Engage Petitions app is the first advocacy service ready for the newly announced NGO Connect platform from the Salesforce Foundation.  With the Soapbox Engage Petitions app, organizations like the Global Fund for Women have created engaging and compelling online advocacy actions, growing their supporter and donor base without needing to invest in more IT.

Now with the NGO Connect platform, organizations can use enterprise-grade CRM services in conjunction with Soapbox Engage Petitions app to jumpstart their online advocacy campaigns and save time and money.

"We're extremely excited to bring the next generation of online advocacy to enterprise organizations using NGO Connect," said Ryan Ozimek, CEO of PICnet.  "For too long, large organizations needed to use outdated advocacy tools that created data silos.  Today, with the Soapbox Engage Petitions app and NGO Connect, organizations will no longer have to make a decision between best of breed advocacy tools or best of breed CRM services.  They can have both at the same time!”