Did you know that more than 293 billion consumer and business emails were sent per day? Some analysts say that number will surpass 347 billion by 2023 (and some of us probably feel like we delete about that many every week).
About 3.8 billion people use email regularly, making it one of the best (and most cost-effective) ways to fundraise online. In 2017, emails drove about 28% of all online revenue, but the response rate to fundraising emails is under 1%.
Of course, those statistics are skewed by national and global organizations that send millions of emails regularly. Still, it's more important than ever to make your email stand out in the crowded inboxes.
One of the easiest ways to improve your open rate is to write an excellent subject line! There are plenty of ways to go about this, and the options are only limited by your own creativity.
We rounded up some tips, tricks, and best practices for writing fantastic email subject lines that will surely spice up your response rates.