There's a lot of blah blah blah these days about social media this and that. We get it. It's cool. We're down with the Twitters and the Facebookery.

But what does it all really add up to? If you share something, how to know if it means squat?

They say that every challenge is an opportunity. We took that to heart recently when crafting our new approach for onboarding email newsletter sign ups on client websites that create Salesforce Leads to convert to Contacts records. Here's our chosen approach to overcome a common hurdle in this very standard functional need.

The challenge is this: