As the fundraising landscape shifts with the new tax law and total donations to all nonprofits is projected to drop 5% in 2018, it is critical that your fundraising efforts are wisely and effectively directed. But how do you know what’s wise and effective - and what’s all wrong?

Here are six key steps to ensure that the fundraising decisions you’re making are the right ones to fund your mission:

While I'm still working on my New Year's resolutions, it seems that 2018 has decided to come racing out of the gates. One of my first goals was to spread the NPSP Day tour to more communities. My second: remembering who shot JR Ewing. Luckily, I achieved both at NPSP Day Dallas last week. Okay, maybe just the first one.

With 18 more NPSP Days planned for the year, I have a feeling it’s going to be wheels up / wheels down lifestyle for me in 2018. Now if only there was a "deliver burrito" button above my seat.

Another Monday means another week of nonprofit goodness and Salesforce knowledge sharing. Start your week with a dose of knowledge from the community and possibly, a coffee with a stroopwafel.

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Conversion rates (aka response rates) are the holy grail in fundraising metric tracking. Getting at this elusive figure can give you incredibly valuable insight into how much your appeal, well, appeals to donors. The calculation is simple, yet determining the true tactic behind the conversion can be more challenging.

It's time to flip up your tray tables and return your seat to its upright and locked positions. I'm kicking off the NPSP Day 2018 tour on Thursday with our first community unconference in Dallas, and excited for the year ahead!

For those of you who can't join us in Dallas, don't worry, there's plenty of opportunities to engage with the community in 2018. First, our team's very own Tim Forbes is hosting an important webinar on Thursday to help fundraisers prepare for the massive change likely coming our way with the new US tax law changes. Second, this Friday you can give a big virtual hug to fellow community members in the second non-profit HUB Office hours for 2018. Then, you can take a look at the growing list of cities announced for the planned 18 NPSP Days scheduled on 4 continents this year.

To get you prepared for the week, and before I go wheels up into the skies, take a moment to enjoy this week’s PUB Crawl. Grab a warm beverage of your choice and enjoy this week’s roundup of knowledge.

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Today, those of us in the US (and many around the world) celebrate the legacy of Dr Martin Luther King Jr with a day of service to our communities. It's incredible to see the contributions made by members of our non-profit community as we leverage our skills to move us towards a more just world.

As you read through this edition of the PUB Crawl, consider your gifts and talents and how they could be contributed to our community in the spirit of service. Each moment we take for each other, the better chance we have to reach the type of world Dr King believed we could create together.

With that spirit in mind, here's the latest contributions from your friends in our Salesforce community!

Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today!