In our last post, we flexed the right-side of our brains. Now it’s time to hit the weights on the left-side and learn about the world of supporter nurturing, Leads, and data cleanliness.

I know what you’re thinking. “What the heck are Leads? I’m not running a cold call sales center, I’m working at a non-profit and we want to raise money not sell cars.”

I totally understand, and if you’re not already using Leads in Salesforce, I’m here to blow your mind. Ready? Nearly every organization I’ve met can, and should, use Leads. Leads are not about sales. They’re about folks with whom you want to build a relationship but you haven’t qualified yet to determine if a relationship is mutually valuable.

You’re a learning machine, and in my last post I shared a ton of information about how to make the most of Salesforce Campaigns. Let’s cool the learning jets for a moment, and take a turn down the road of inspiration.

If you’re an organization on a tight budget, you probably don’t have the resources to hire a marketing strategy firm or a creative design agency to help you think outside the box to capture the attention of the world.

That’s why in this post I’ll show you website integration examples that convert more visitors, drawn from experience with organizations that made deep investments of time and testing...so you don’t have to!

Let’s dive in!

In our last post, we learned about online ladders of engagement, and how simply building online goal paths can lead to increased conversions.

Now it’s time for me to share the insider knowledge of using Salesforce to actually make those conversions happen. Think of it as your personal campaign to tool up on everything you need to encourage the world to join your mission.

Best yet, in this post we have a secret that can save your organization 50% on your cost to use Salesforce!

We want you to know the fast and simple ways you can use Salesforce to help your organization bring in more money, increase your newsletter sign-ups, and have a happier community of supporters.

Let’s get this party started!

To get started, you need to understand the bedrock of all online marketing for organizations using Salesforce: ladders of engagement. Why? Because Salesforce is just a tool. To really move the needle on engagement, we need to build a unique path to success that works right for your community.

The countdown clock is keeping track of the Time (capitalized on purpose...check your local news source for "Benioff") before the kick-off to Dreamforce next week, and I for one am, let's say, somewhat-kinda-ready.

If I've learned anything from Mr. Benioff, it's realizing that reaching a zen state is probably good for everyone's health. So, as a little pre-Dreamforce focusing opportunity, I took a chance to think among the giant Sierra Nevada mountains this past week, while also catching up on a little Trailhead and Salesforce knowledge.

And, as you recall last week, I'll be making a little meetup announcement for friends of the PUB Crawl right near the Nonprofit Zone at Dreamforce next week. Check your PUB Crawl newsletter early next Monday for more details! Here's to one last week before the chaos in SF begins.

Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today!