A critical way for nonprofits to boost fundraising is by increasing their donation page conversion rate. A higher conversion rate for your online fundraising pages means that a greater percentage of those visiting your page are submitting your donation form and giving you a gift.

But how do you successfully increase your donation page conversion rate? Here are nine tips you can use to increase the effectiveness of your online fundraising forms.

Have you ever wished that you could wave a magic wand and increase your donations? That’s basically how it works when you leverage Double the Donation’s 360MatchPro, Soapbox Engage’s new partner in matching gifts.

What are matching gifts, you ask? A matching gift is a donation made by a company to a nonprofit that an employee of said company has already donated to. So instead of one donation, your organization gets two!

In this article we are going to teach you:

1. All about matching gifts

2. How to market matching gifts

3. How to revolutionize your matching gift efforts


Let’s get started!

Out of the box, the Salesforce Nonprofit Success Pack (NPSP) offers nonprofits a powerful, scalable, and customizable platform for successful fundraising. By design, the 360-degree view it provides a nonprofit of their constituents and donors enhances an organization's fundraising efforts simply by adopting Salesforce.

What is more, a nonprofit can further optimize the Nonprofit Success Pack for fundraising by leveraging existing optional functionality and adding in some customized elements of their own. Here are our top ideas for optimizing your organization's Salesforce Nonprofit Success Pack instance for your fundraising efforts:

All sorts of nonprofit organizations rely on the world’s most popular constituent relationship management platform, Salesforce, for their data and donor management needs. If your organization is already on Salesforce, you have to make sure you’re taking full advantage of this powerful CRM platform.

Plenty of nonprofits recognize the benefits of using a CRM to record, manage, and analyze their data in smarter ways, but fewer realize that using donation apps that integrate with Salesforce can help this flexible platform have an even greater impact on your fundraising and stewardship efforts.

If your organization is in the market for new online donation software, it can be tricky choosing between a Salesforce-integrated donation app and other tools that don’t integrate with Salesforce. There are benefits to each, but donation apps that integrate with Salesforce tend to win out for a few reasons. Let's walk through why, starting with the basics:

While the numbers are still being talied, early estimates from last week's #GivingTuesday suggest $400 million was raised in the United States alone. How did it go for your nonprofit? We know you’re probably now in the thick of your end-of-year/holiday fundraising campaign, but we want you to take a minute to think about how you are giving back to your donors, as they continue to give to you. How are you showing gratitude this holiday season for all that your community has done to support your mission?

As with everything else you have done this year to create smart, successful fundraising campaigns, showing thanks and giving back to your donors requires good storytelling and excellent data. Instead of using these two key elements to develop appeals, compelling copy, and determine prospects, you can apply them to showing your donors what they have helped you to achieve this year, and how the important work you’re doing would not be possible without them -- now, and in the future.

Here are a few ideas: