Peer-to-Peer fundraising is one of the fastest-growing forms of crowdfunding in the nonprofit world! Nonprofits who start Peer-to-Peer (P2P) fundraising campaigns can raise money, expand their donor base, and mobilize their current network of supporters all at once!

There are many reasons you should consider launching a P2P fundraising campaign for your nonprofit. Here are some basics and a quick-start guide to help you launch your first Peer-to-Peer crowdfunding campaign.

Social media is a central part of our culture. Most people are on at least one platform, and Facebook is the most popular social media platform, followed by YouTube, Instagram, and Twitter.

Social media is also transforming the way individuals and nonprofits network and fundraise. Facebook users donated over $2 billion to date, proving that social media platforms are significantly changing fundraising. If done correctly, you can expand your support base and raise significant funds on social media platforms, especially with Facebook.

Here’s the key things you need to know before asking for donations on Facebook.

Choosing the right fundraising event for your nonprofit or school can be confusing and overwhelming. There are literally thousands of fundraising options, from selling wrapping paper to throwing high-dollar luxury galas, and everything in between.

Selecting the right fundraising event is about more than the dollars coming in; you should also consider your resources and manpower (what the event will cost). You don't want to burn out your volunteers, spend more money than the event brings in, or chase away your supporters.

It might feel a bit overwhelming, but not to worry...we're here to help you develop the best fundraising events for your organization. Here are some guidelines to help you choose the right event to accomplish your goals.

Most nonprofits share similar unique marketing challenges; they must use limited resources to raise awareness of their mission to donors and the recipients of their services. Unfortunately, many nonprofits either avoid marketing altogether or lack a good strategy to get the most out of their marketing resources.

No matter what kind of nonprofit organization you work for, quality marketing is essential and quality is better than quantity. There are several fundamental marketing principles and strategies every nonprofit should understand and utilize.

When was the last time you felt truly appreciated? It's more than good manners to say 'thank you' and acknowledging when your supporters give their valuable time, energy, and resources. It's an essential part of what many nonprofits call "donor care."

Sincere gratitude helps build strong relationships between you and your donors. Whether you know it or not, your supporters are one of your most valuable assets, and it's essential to care for them well. Donors usually decide whether to continue supporting your organization based on three primary factors: