online fundraising

Posts categorized as online fundraising


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Surprising Fundraising Email Subject Line Tips That Increase Open Rates

Email subject lines that convert

Did you know that more than 293 billion consumer and business emails were sent per day? Some analysts say that number will surpass 347 billion by 2023 (and some of us probably feel like we delete about that many every week).

About 3.8 billion people use email regularly, making it one of the best (and most cost-effective) ways to fundraise online. In 2017, emails drove about 28% of all online revenue, but the response rate to fundraising emails is under 1%.

Of course, those statistics are skewed by national and global organizations that send millions of emails regularly. Still, it's more important than ever to make your email stand out in the crowded inboxes.

One of the easiest ways to improve your open rate is to write an excellent subject line! There are plenty of ways to go about this, and the options are only limited by your own creativity.

We rounded up some tips, tricks, and best practices for writing fantastic email subject lines that will surely spice up your response rates.

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Jewish Community Center Fundraising with Soapbox Engage

JCC fundraising

Jewish Community Centers (JCC) all over the country provide valuable services and resources. Each JCC contributes uniquely Jewish approaches to fighting for justice and making the world a safe, healthy, and enriching place for people of every age and background. Perhaps more than ever before, our neighborhoods need the resilience and tireless pursuit of justice and peace that the Jewish Community Centers offer.

There are many strategies to raising the money required to fund the excellent educational, cultural, health, and social programs for which JCCs are so well known (not to mention the scholarships that ensure everyone in the community has the opportunity to benefit from JCC programs and services).

Many Jewish Community Centers rely on major annual fundraising events, like a community block party or a "Roaring Twenties" themed night of cocktails and dancing for the majority of their donations. Other JCCs host golf tournament fundraisers and charity fun-runs.

Perhaps your community takes a more direct fundraising approach and sends mailings asking for donations. Some JCCs have membership programs and rely on generous monthly donors to finance their programs and services.

No matter what fundraising tactics you choose, there are unique challenges that can make fundraising difficult and may even negatively impact your efforts. Here’s some ideas and apps to address these challenges and make your fundraising strategies more effective.

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5 Annual Giving Campaign Strategies That Win More Donors

Annual Giving Campaigns

What comes to mind when you read "annual giving campaign"? If you're thinking of a mass-mailing that an organization sends once or twice a year to everyone who ever provided their mailing address, then we'd like to invite you to buckle up, and join us for a ride.

Nonprofits used to rely heavily on just a few fundraising letters each year to raise enough money to cover the day-to-day costs of running the nonprofit. Today, successful annual giving campaigns are more robust and include a variety of fundraising tactics throughout the year.

There are many benefits to annual giving campaigns. Contributions to your annual campaign are considered "unrestricted funds" meaning your organization can use these funds to cover any expenses within your nonprofit. If done correctly, annual campaigns can help organizations develop stronger relationships with their current donors.

Before you get overwhelmed at the thought of fundraising all year for your annual budget, hear us out! This doesn't need to be an all-consuming thing. With the right organization, tools, and strategies, your nonprofit will be able to run a very effective annual giving campaign without running your staff ragged.

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Don't Choose a Nonprofit CRM Without These 6 Features

Nonprofit CRM

If one of your employees asked for the contact information for a specific donor, how long would it take for you to find the current phone number or email address on file? Do you have a way of recording every interaction you have with a potential supporter? Can you easily process online donations?

CRM is the abbreviation of Customer (or constituent) Relationship Management. CRM systems are an essential tool for businesses, nonprofits, and organizations of every size and shape. They help nonprofits organize and keep track of all kinds of interactions with current and potential donors, volunteers, and everyone else in your network.

Despite the dizzying number of CRM systems on the market, many organizations try to manage their CRM activities manually, which is usually inefficient, frustrating, and results in inaccurate records.

Unfortunately, it can be an overwhelming process to try to find the right CRM software for your organization. There are so many products on the market with countless features and options. Which one is right for your organization? Have no fear! We are here to help you understand exactly what to look for in a great CRM system for your nonprofit.

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5 Must-Read Fundraising Blogs

Fundraising blogs

There are plenty of experts offering reliable advice, countless podcasts, blogs, and websites about nonprofit fundraising. Which sites do you spend your valuable time and energy reading? Which ones will keep you updated on the latest trends, data, and resources?

We curated a list of some of the best, most trustworthy blogs about fundraising for nonprofits. Each one is full of strategies, tactics, and tips that you can implement in your organization.

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