
If one of your employees asked for the contact information for a specific donor, how long would it take for you to find the current phone number or email address on file? Do you have a way of recording every interaction you have with a potential supporter? Can you easily process online donations?
CRM is the abbreviation of Customer (or constituent) Relationship Management. CRM systems are an essential tool for businesses, nonprofits, and organizations of every size and shape. They help nonprofits organize and keep track of all kinds of interactions with current and potential donors, volunteers, and everyone else in your network.
Despite the dizzying number of CRM systems on the market, many organizations try to manage their CRM activities manually, which is usually inefficient, frustrating, and results in inaccurate records.
Unfortunately, it can be an overwhelming process to try to find the right CRM software for your organization. There are so many products on the market with countless features and options. Which one is right for your organization? Have no fear! We are here to help you understand exactly what to look for in a great CRM system for your nonprofit.