
Email is one of the most convenient and cost-effective means of communicating with current and potential donors. It allows you to clearly communicate your vision, strategy, and needs with numerous people and invite them to donate to your cause.
As a general rule, you should be using email for more than just asking for donations. Your donors want to receive stories and regular updates because they care about your work! In this blog, we will focus on how to ask for donations in an email, and specifically, choosing the best wording to ask for donations for your organization.
Requesting donations in an email is both an art and a science. People’s inboxes are peppered with messages from great organizations asking for support for worthy causes. It’s important to write emails that stand out, deliver unique information, and make compelling requests.