Online fundraising continues to evolve as technology changes, but is your online giving strategy keeping up with the evolution? With swift changes happening in our world, it's important for your organization to be prepared to start making the moves needed to successfully navigate through uncertain times.
In its 2019 benchmark study, M+R Strategies found that online revenue for nonprofits grew by just 1% in 2018. You read that right, it was the only time in their study’s history where online donations were effectively flat year-over-year.
While the reasons for this dramatic shift are wide and varied, there’s one key message that rings loud and clear for fundraisers this year: it’s time to step up your fundraising ideas game.
It’s tough enough to try to keep up with the technology, so coming up with the ideas for fundraisers that are going to compel your donors to take action this year might be harder than ever. While there’s no silver bullet approach that is going to raise your organization’s fundraising success fast, there are plenty of ways you can more effectively boost your online giving and convert more donors.
Here’s a list of some irresistible online fundraising ideas that will increase interest in your fundraising campaigns while converting more visitors to donors on your nonprofit website.
- Mobile fundraising
- Amazon Smile
- Google Ads grants
- Corporate matching gifts
- Facebook fundraisers