Nonprofit marketer, Soapbox Engage just made your brain a lot mightier!

Let's say you've got a campaign for which you're hoping to drive traffic to your website and capture conversions. In other words, you're trying to get folks to DO something once they hit your website: Give you money, buy some swag, register for an event.

You get the idea.

You're tweeting and Facebooking and blogging and all around shouting about it. But how do you know which of those efforts are producing the best results? Or no results?

Global Fund for Women, a leader in advancing the rights of women and girls worldwide, is using Soapbox Petitions to mobilize thousands of supporters around the globe on behalf of survivors of rape in conflict areas such as eastern Congo and Syria.

Soapbox Petitions, the latest app in the Soapbox Engage online engagement platform, provides real-time integration with Salesforce for the capturing of supporter data and a mobile-friendly user experience to facilitate action on any device.

Among the international soccer talent that much of the planet is obsessively following with each dribble, pass, and shot of the World Cup stands a 5'7" Argentine who many consider the best player of his generation, if not of all-time.

Here are three traits that make Lionel Messi superb, and that the best nonprofits share with him.