When you're working in a nonprofit, make no mistake: You're working with a lot of people all the time. Even if your cause isn't directly affecting somebody, you're dealing with many individuals and groups who have a stake in what you do or your intended mission. You're building connections with people every day. The question is: Is your entire organization capable of making those same bonds and building on them?

What relationships do you have with the people who support you?

It's great that you've been receiving a lot of donation for this holiday season. However, you know that after the holiday season is over, it's back to the usual business of focusing on the mission. The thing is, you get a lot of your money from the holidays. In fact, according to the Network For Good, one-third of all online donations are made in December. The only other time you'll be able to raise as much money is either through consistently scheduled annual or semi-annual fundraising, as well as if a timely event makes your cause a more urgent priority, like after a natural disaster.

Considering it's the holiday season, it only makes sense that people seem more than willing to give money to their favorite cause or charity. Their donations help you pursue your organization's mission by funding operations, run campaigns that raise awareness for your cause and expand your outreach. With that said, people donate for various reasons other than to provide you help. One reason is that, quite simply, giving feels good. When running your holiday campaign or any other fundraiser, make sure your supporters are happy making a donation. This seems obvious, but this sort of thinking will help ensure they feel more inclined to give more with greater frequency. You're building a relationship with the constituent by making them feel good, and when you use nonprofit CRM software to manage their donations and support, you can make them feel better.

Giving makes people feel warm and fuzzy

Studies have consistently shown that donating money to a charitable cause is heavily tied to positive emotions, including happiness. The Non Profit Times recently cited a study by Harris Interactive on people's emotions when they donated. The results showed that 60 percent of people who donated felt hopeful their contribution is making a difference. Forty-eight percent stated giving makes them feel satisfied, while 43 percent said it makes them excited.

We're now entering the second half of holiday donation season, and this can be a high mark for your organization. Donors give more money this time of the year as it is: The most recent survey from the Center of Philanthropy found that people give about 24 percent of what they donate on an annual basis to nonprofits and charities around the holidays. With the season's end fast approaching, you want to make sure you get the most out of your supporters in ways that build your relationship with them. This is especially the case as more people donate online.

Give them a guiding hand

As more people donate online, it's a good idea to give them a little guidance. If you aid them throughout the donation process, they'll feel inclined to make a larger donation while trusting you at the same time. The first thing you probably want to do is make sure your site is it's mobile-enabled. As Google noted, providing a great mobile site experience is essential. With so many of your supporters connecting to the Internet with a smartphone or tablet, more are going to find out about your organization on these devices.

In 2012, nonprofit organization 92nd Street Y, in conjunction with the United Nations Foundation, created Giving Tuesday. Strategically placed days after Black Friday and Cyber Monday, the event with the hashtag #GivingTuesday was meant to bring something that has always been part of the holidays back into the fore: the spirit of giving. Many organizations sought to use Giving Tuesday to reach out to regular and infrequent donors alike to boost their support.