Tim Forbes

Posts by Tim Forbes, VP of Products and Marketing

Ending your holiday donation season with a bang

We're now entering the second half of holiday donation season, and this can be a high mark for your organization. Donors give more money this time of the year as it is: The most recent survey from the Center of Philanthropy found that people give about 24 percent of what they donate on an annual basis to nonprofits and charities around the holidays. With the season's end fast approaching, you want to make sure you get the most out of your supporters in ways that build your relationship with them. This is especially the case as more people donate online.

Give them a guiding hand

As more people donate online, it's a good idea to give them a little guidance. If you aid them throughout the donation process, they'll feel inclined to make a larger donation while trusting you at the same time. The first thing you probably want to do is make sure your site is it's mobile-enabled. As Google noted, providing a great mobile site experience is essential. With so many of your supporters connecting to the Internet with a smartphone or tablet, more are going to find out about your organization on these devices.

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Giving Tuesday a rousing success, has staying power

In 2012, nonprofit organization 92nd Street Y, in conjunction with the United Nations Foundation, created Giving Tuesday. Strategically placed days after Black Friday and Cyber Monday, the event with the hashtag #GivingTuesday was meant to bring something that has always been part of the holidays back into the fore: the spirit of giving. Many organizations sought to use Giving Tuesday to reach out to regular and infrequent donors alike to boost their support.

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Why you should use a CRM for your nonprofit

Nonprofit organizations are a hard-working bunch. Whether it's maintaining a strong network of contacts with donors and members, or writing up requests for the sake of winning grants from government and philanthropic organizations, there's so much to do. It takes a lot of effort to keep things rolling, but if you work for a nonprofit, you probably persevere because you believe in your group's mission and goals. Being more organized may greatly help you perform better at and handle outreach in a way that comforts your organization's supporters. Sometimes it helps to take a few pages from big companies in how they handle their customers, in other words: through customer relationship management software.

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Consider supporting a Soapbox organization on #GivingTuesday

On the eve of #GivingTuesday, we wanted to highlight the great work Soapbox organizations and friends are doing around the world to make more truth shine, more peace reign, more hungry folks fed - and more of so much more.

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5 simple improvements to your donation form that will increase online giving

As your nonprofit ramps up efforts for its end-of-year giving campaign, here are five easy improvements that you can make today to your donation form to increase online giving - all in under five minutes!

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