Action for Healthy Kids has chapters across the country. Each of these chapters has events for which they manage online reservations.

“In the past, we had the state chapters using their own event tools, like EventBrite. Sometimes those names would get into our system and sometimes they wouldn’t,” said Anthony Moss, Web and Database Manager for Action for Healthy Kids. “For one of our bigger events, we would have hundreds of registrations. When you think about all of those Excel files that would need to be individually configured and sent to the data administrator for clean up and import...it has required hours and hours of time.”

Two weeks ago, we highlighted Global Fund for Women, a leader in advancing the rights of women and girls worldwide, and its efforts to mobilize supporters around the globe with Soapbox Petitions and Salesforce.

This campaign on behalf of survivors of rape in conflict areas such as eastern Congo and Syria garnered thousands of signatures in just days. As of this afternoon, more than 9,100 supporters have signed their petition.

What's more, the overwhelming percentage of these supporters are new to Global Fund for Women:

When Action for Healthy Kids chose to move from Convio Luminate to Soapbox Engage and the Salesforce.com Nonprofit Starter Pack, the money saved in recurring monthly fees was enough fund a full website redesign with change to spare. The redesign was far more than a facelift or color refresh. It facilitated a fundamental shift in the online marketing presence of the organization and connects with their audience in entirely new, more mission-focused ways.

“We weren’t mobile-friendly. That was an obvious need that aligned with our goal of making a more modern website,” said Anthony Moss, Web and Database Manager for Action for Healthy Kids. “We really wanted to speak to a consumer audience and make it more visual. We were very copy-heavy and we wanted to communicate through images rather than text.”

The desire to speak more effectively to a consumer audience was rooted in both the traditional strengths and perceived opportunities of the organization:

We noted in Friday's post World Cup, soccer strategy, and nonprofit success with Salesforce that one powerful way of fostering said nonprofit success with Salesforce is educating nonprofit Salesforce administrators to do for themselves.

It just so happens that the Salesforce.com Foundation has two great ways for nonprofits to tool up, and they are free!

For those watching the World Cup, it's obvious to see key differences between futbol on the world stage and football of the more provincial American style. The latter is a start and stop affair where huddles occur before every play with each player told where to run, where block, what to do. Much of the time, the strategy is to instruct the team in a way that applies the most force at a given point on the field to gain advantage over the opponent. Conformity to the plan and expert execution is of primary importance. Individual invention, save in very small measure, is of little concern. The team is a machine. The player a cog.

Futbol, on the other hand, is an entirely different affair. There are no huddles. There are very few plays. There is an overarching strategy but it is left to small groups of individual players to orchestrate the execution of that strategy moment-by-moment by responding to their particular situation at a particular time in a particular way.