Salesforce is a powerful and sophisticated tool for nonprofits. It has so many useful features that it can feel overwhelming to learn how to use the platform to the fullest. Imagine taking a child to the front of a 747 airliner, and instead of asking her if she wants to say "hi" to the pilots, say, "alright, time for you to fly the plane!" Just a bit overwhelming, right?

Salesforce Trailhead and NPSP Days are excellent ways to learn Salesforce, making it fun and easy for your organization gets the most out of Salesforce. Our own Soapbox Engage even has a Salesforce MVP on staff help organizations understand how to integrate Salesforce to grow your organization's success.

Since our team can't hang out with the whole Salesforce nonprofit community every day (we try!), some self-service approaches to learning Salesforce could come in handy. Here are three of our favorite Salesforce Trailhead training resources for nonprofits, along with information about our own NPSP Days.

Originally published 2019. Updated February 2026.

You've done the hard work: built a compelling mission, cultivated relationships with supporters, and set up your online donation forms. But if your donation asks aren't converting the way you'd like, the problem is often the words on the page, not the cause behind them.

In 2026, donors are more discerning and more distracted than ever. Inboxes are crowded, attention is short, and generic appeals get ignored. The good news: small, research-backed changes to your language can meaningfully shift donor behavior. This guide covers five proven ways to strengthen your donation wording, with before-and-after examples and practical tips you can put to work today.

Certified B Corporations ("B Corps") are socially responsible, for-profit businesses that uphold the highest ethical and environmental standards, public transparency, and legal accountability. It points to how the company benefits their workers, communities, and the environment.

Companies that receive “B Corp” certification seek to balance profit and purpose. Each member signs the B Corp Declaration of Interdependence and is genuinely committed to ensuring the highest social responsibility standards for their company. All of us can learn something about ethics and social responsibility from each of these companies!

Every nonprofit depends on development professionals to bring in the funds needed to accomplish the mission. Each development professional has a slightly different approach to fundraising that fits their strengths, but there are some basic qualities and skills that every fundraiser should possess. Here are four skill sets every development professional must have to be an effective fundraiser.

Email is one of the most convenient and cost-effective means of communicating with current and potential donors. It allows you to clearly communicate your vision, strategy, and needs with numerous people and invite them to donate to your cause.

As a general rule, you should be using email for more than just asking for donations. Your donors want to receive stories and regular updates because they care about your work! In this blog, we will focus on how to ask for donations in an email, and specifically, choosing the best wording to ask for donations for your organization.

Requesting donations in an email is both an art and a science. People’s inboxes are peppered with messages from great organizations asking for support for worthy causes. It’s important to write emails that stand out, deliver unique information, and make compelling requests.