Did you know that more than 293 billion consumer and business emails were sent per day? Some analysts say that number will surpass 347 billion by 2023 (and some of us probably feel like we delete about that many every week).

About 3.8 billion people use email regularly, making it one of the best (and most cost-effective) ways to fundraise online. In 2017, emails drove about 28% of all online revenue, but the response rate to fundraising emails is under 1%.

Of course, those statistics are skewed by national and global organizations that send millions of emails regularly. Still, it's more important than ever to make your email stand out in the crowded inboxes.

One of the easiest ways to improve your open rate is to write an excellent subject line! There are plenty of ways to go about this, and the options are only limited by your own creativity.

We rounded up some tips, tricks, and best practices for writing fantastic email subject lines that will surely spice up your response rates.

Jewish Community Centers (JCC) all over the country provide valuable services and resources. Each JCC contributes uniquely Jewish approaches to fighting for justice and making the world a safe, healthy, and enriching place for people of every age and background. Perhaps more than ever before, our neighborhoods need the resilience and tireless pursuit of justice and peace that the Jewish Community Centers offer.

There are many strategies to raising the money required to fund the excellent educational, cultural, health, and social programs for which JCCs are so well known (not to mention the scholarships that ensure everyone in the community has the opportunity to benefit from JCC programs and services).

Many Jewish Community Centers rely on major annual fundraising events, like a community block party or a "Roaring Twenties" themed night of cocktails and dancing for the majority of their donations. Other JCCs host golf tournament fundraisers and charity fun-runs.

Perhaps your community takes a more direct fundraising approach and sends mailings asking for donations. Some JCCs have membership programs and rely on generous monthly donors to finance their programs and services.

No matter what fundraising tactics you choose, there are unique challenges that can make fundraising difficult and may even negatively impact your efforts. Here’s some ideas and apps to address these challenges and make your fundraising strategies more effective.

Can you think of a website you recently visited that was beautiful and easy to navigate? How did it make you feel? It probably caused you to stick around longer, browse a little more, or consider adding a few extra things to the shopping cart.

Now recall a website you visited that was of poor design or quality. Did you stick around? Did you find what you were looking for? Did you trust the content or products?

Websites are increasingly essential for the success of any nonprofit and for-profit business. A useful website provides important (and engaging) information, reinforces an organization's credibility, and helps the fundraising efforts.

In the same way that a good website can build trust and help get the word out about your mission, a bad website can actually be harmful for your organization!

The great news is you don't have to be tech-savvy or hire a full-time web designer to have a beautiful, high-quality website! You also don't need to shell out thousands of dollars for a custom website design right away (though we do recommend that down the road).

With the help of a website builder, or a content management system (CMS), even the most tech-challenged people can create a functional website without breaking the bank. We've rounded up three website builders that are easy and cost-effective for nonprofits who want to build a basic website to tide them over until they can invest in a custom website for their organization.

When your company is worth more than $1,200,000,000,000 (I had to count the number of zeros, just to make sure I had it right), you have a unique opportunity to shape a better world. Some might go as far as to say it’s a responsibility to do so.

But what do you tackle?

Well, if you’re Microsoft, and you can scale the benefits of your services and products around the world, the sky’s the limit! Getting focused, and delivering actual solutions that can be used to do good requires insight and expertise working with those on the front lines. Plus, a good bit of leadership.

It’s no surprise then that Microsoft announced the launch of Microsoft Philanthropies in December 2015 to lead this charge, with among other things a plan to donate $1 billion of the company’s cloud services. Then, in September 2017, Microsoft Philanthropies announced the launch of Microsoft Tech for Social Impact (Microsoft TSI), with a focus to help more nonprofits around the world more fully leverage the power of the cloud.

As we enter 2020, the Microsoft TSI train seems to have picked up steam as the nonprofit community takes notice. But what exactly does Microsoft TSI plan to do?

What comes to mind when you read "annual giving campaign"? If you're thinking of a mass-mailing that an organization sends once or twice a year to everyone who ever provided their mailing address, then we'd like to invite you to buckle up, and join us for a ride.

Nonprofits used to rely heavily on just a few fundraising letters each year to raise enough money to cover the day-to-day costs of running the nonprofit. Today, successful annual giving campaigns are more robust and include a variety of fundraising tactics throughout the year.

There are many benefits to annual giving campaigns. Contributions to your annual campaign are considered "unrestricted funds" meaning your organization can use these funds to cover any expenses within your nonprofit. If done correctly, annual campaigns can help organizations develop stronger relationships with their current donors.

Before you get overwhelmed at the thought of fundraising all year for your annual budget, hear us out! This doesn't need to be an all-consuming thing. With the right organization, tools, and strategies, your nonprofit will be able to run a very effective annual giving campaign without running your staff ragged.