
GivingTuesday began in 2012 as a grassroots movement to inspire people to give their time, talents, and finances to support causes and nonprofits they believe in. The movement quickly grew into a global effort, with millions of people around the world participating.
The heart behind GivingTuesday is to unite people around a holiday centered on giving back during the season of consumerism and shopping (Black Friday and Cyber Monday). Since 2012, GivingTuesday efforts raised over $1 billion online in the United States alone! In 2018, nonprofits, schools, and organizations raised over $380 million online. The average gift size was $105.
We’re excited to help you mobilize your volunteers, donors, and fans this GivingTuesday. No matter how big or small, your organization matters. GivingTuesday is an excellent opportunity to rally the troops, raise awareness about your cause, and bring in some year-end donations. Here are some tips for creating a successful GivingTuesday campaign.