When was the last time you felt truly appreciated? It's more than good manners to say 'thank you' and acknowledging when your supporters give their valuable time, energy, and resources. It's an essential part of what many nonprofits call "donor care."

Sincere gratitude helps build strong relationships between you and your donors. Whether you know it or not, your supporters are one of your most valuable assets, and it's essential to care for them well. Donors usually decide whether to continue supporting your organization based on three primary factors:

You work hard to raise awareness for your cause, reach new donors, and solicit support for your fundraising campaigns. But how does a donor’s decision to make a gift translate into money in your organization’s account? That’s where payment processing and your donation tools come in.

Just like other organizations, nonprofits rely on a steady flow of revenue to keep up their operations. You almost certainly already use online donation tools of some kind, and nonprofit payment processing is essential for converting that online support into real revenue.

Online credit card processing is a huge part of our lives these days, so as consumers and donors, it can be easy for us to take it for granted. However, as a fundraising professional, you should be asking yourself (and ideally be able to answer) questions like:

• How does nonprofit payment processing work? Why is it important?
• Are there different types of processors?
• How are recurring donations processed online?
• What if I need to switch my payment processor?

Salesforce is a powerful and sophisticated tool for nonprofits. It has so many useful features that it can feel overwhelming to learn how to use the platform to the fullest. Imagine taking a child to the front of a 747 airliner, and instead of asking her if she wants to say "hi" to the pilots, say, "alright, time for you to fly the plane!" Just a bit overwhelming, right?

Salesforce Trailhead and NPSP Days are excellent ways to learn Salesforce, making it fun and easy for your organization gets the most out of Salesforce. Our own Soapbox Engage even has a Salesforce MVP on staff help organizations understand how to integrate Salesforce to grow your organization's success.

Since our team can't hang out with the whole Salesforce nonprofit community every day (we try!), some self-service approaches to learning Salesforce could come in handy. Here are three of our favorite Salesforce Trailhead training resources for nonprofits, along with information about our own NPSP Days.

Originally published 2019. Updated February 2026.

You've done the hard work: built a compelling mission, cultivated relationships with supporters, and set up your online donation forms. But if your donation asks aren't converting the way you'd like, the problem is often the words on the page, not the cause behind them.

In 2026, donors are more discerning and more distracted than ever. Inboxes are crowded, attention is short, and generic appeals get ignored. The good news: small, research-backed changes to your language can meaningfully shift donor behavior. This guide covers five proven ways to strengthen your donation wording, with before-and-after examples and practical tips you can put to work today.

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