Do you work for an organization that seeks to enact real, measurable change around a specific cause, policy, or position? A significant part of the work of many nonprofits includes advocacy. You're probably very invested in raising awareness, lobbying, and using other methods to change (or create) laws, influence people’s opinions, and bring about social change.

Whether your organization is directly or indirectly involved in advocacy, advocacy campaigns help nonprofits raise awareness about their mission and mobilize supporters to take action. Advocacy also helps organizations raise money!

Every advocacy campaign is different, with a wide range of goals, causes, advocates, and other variables. With the right preparation, you’ll be able to run a powerful, effective advocacy campaign. We put together a basic strategic plan to help you get started on your early advocacy campaign planning.

A key reason you’re not converting as many website visitors to donors is due to poor performing website pages. Too often, you’re left feeling like you’re doing everything right, but still aren’t seeing the impact you want. If only there were an easy way to gain powerful insights into your website’s visitors to help you figure out what to improve.

Luckily, that tool exists, and it’s free!

Many organizations successfully use email marketing, blogging, and social media to attract visitors to their websites. Unfortunately, a lot of nonprofits don't use Google Analytics to understand how people interact with their site once they get there.

We get it! Google Analytics can be overwhelming and hard to understand. But, if you know what to look for, it is an invaluable tool for your organization! Here are the basics of what you need to know about Google Analytics so you can get the most out of your nonprofit's website.

Did you know that 30% of all annual charitable giving happens in December? Ten percent of those donations come in the last three days of the year! Professional developers probably aren’t surprised by those statistics. Most nonprofits understand how critical year-end giving is to their annual fundraising goals.

With millions of dollars potentially at stake, nonprofit organizations must have an excellent strategy to get some of those coveted year-end donations. The great news is it’s never too early (or late) to start planning for the best year-end giving campaign yet!

We gathered some essential statistics every fundraiser should know about year-end giving and a few strategies to help you crush your fundraising goals.

Nobody likes paperwork, but some of it is actually important. Donor receipts are one of those necessary evils that nonprofit organizations need to pay attention to. Not only are they required by the IRS, if done correctly, sending donor receipts can be another great "touchpoint" with your valuable donors. And it doesn’t have to monopolize your staff’s time!

It’s critical for nonprofits of any size to develop a process to personalize and send donation receipts to their donors. We gathered all the essential information about donor receipts and some best practices to help you create an effective system for your organization.

While you're reading, it's important to note that you should consult your own legal and accounting professional before implementing any ideas listed here, and this should not be considered legal advice. Okay, with that, let's continue!

"Giving Days" are fun, community-wide variations on crowdfunding. It’s a 24-hour period when a nonprofit focuses on mobilizing its network to raise money for the cause. The best known "giving day" across the globe is Giving Tuesday, of course; however, more cities, regions, universities are hosting their own Giving Days to benefit nonprofits in their geographic area.

While Giving Days aren’t really new, they've grown in popularity over the past few years. Now, many organizations participate in at least one local or regional Giving Day as part of their annual fundraising plan.

Giving Days benefit the entire community as well as the charities that receive vital funding! With the right planning and preparation, your organization can raise a lot of money by participating in (or hosting your own) Giving Days. Perhaps more valuable is the publicity and visibility that comes with these types of events.

We unpacked some of the reasons why Giving Days are worth your time and gathered some tips and tricks to help you get the most out of participating in a Giving Day event.