Online directory software really can make or break your online directory, and not all directory apps are created equal. Many online directory apps and software need some finagling and retrofitting to work with other platforms or meet the needs of modern nonprofits.
Finding the right directory app can save you time, money, and a lot of frustration, but it can be tough to know what to look for. We've got you covered with all the essential information you need to choose the right software for your organization!
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Directory Software Basics
Directory software is a tool that lets you create and manage an online directory or listing. Organizations can use it to manage contact listings, member lists, events, articles, photo galleries, and other information.
One primary reason nonprofits might need directory software is to have an all-in-one place to accept and manage online payments or donations. It's also an easy way for you to maintain an updated membership list or updated contact database.
Another practical application for directory software for nonprofits is in email and newsletter mailings. Having an updated contact list makes it easy to send an email and printed newsletters to your network.
Many online directory software options allow you and your team to manage and update your directory on the go with a mobile app or online access. That means you'll be able to add new subscribers or members to your database on-site when you're hosting fundraising events and other gatherings.
How will your nonprofit use the directory software?
Before choosing a directory software for your nonprofit, it's essential to consider which type of directory will suit your needs.
Many nonprofits use directory software as just one part of a more extensive membership website. These organizations usually offer a variety of membership benefits, including access to premium content, an online forum, or other features. The directory usually serves as a critical component of the membership offerings for these nonprofits, so they need a comprehensive range of directory management tools.
Some nonprofits use directory software as the main focus of their organization. These nonprofits usually have some kind of subscription or fee model to help fund the cause. For example, some well-known churches offer membership or subscription models for people who want access to online sermons and other resources.
Of course, there are always nonprofits and organizations that don't quite fit any mold and have unique needs that off-the-shelf directory software cannot meet. These nonprofits are usually left piecing together their own solution or using open-source options with the help of a developer.
Which category does your organization fall into? Do you have a clear vision for how your nonprofit will use the directory software currently and in the future? The answer to these questions may heavily impact your choices.
How to Choose An Online Directory Software for Your Nonprofit
This will probably come as no surprise, but not all online directory software options are created equal. May products require "retrofitting" to meet the needs of modern nonprofits and "play nicely" with other tools, apps, and software you might already be using.
Here are some top features and things to consider when choosing a directory software for your nonprofit.
Usability features and functions to consider
Some top features and functions that are usually really nice to have (though might not be "deal-breakers" in the overall search) include:
Keyword search options and customizable search forms: your members want to be able to search the directory easily and quickly. This will increase the overall performance and perceived value of the content on offer. For example, with the Soapbox Engage Directories app, you can create searchable data forms for all the data you've got stored in your CRM system. You can also create libraries of searchable content adn create call-to-action content to entice your visitors to explore or take specific actions.
Options for members to update their listing themselves: While this might not be a deal-breaker, it can certainly save you and your team loads of time and energy and help you maintain a complete, up-to-date directory.
Multiple directories option: Even if you've only got one directory in mind you'd like to create right now, your nonprofit may need quite a few more over time and as you grow. Choose a directories software that can grow and develop with you, like the Soapbox Engage Directories app! You'll be able to add and edit directories to your heart's content.
Mobile-friendly: More people are using mobile devices to do everything from surfing social media to paying bills. Your directories must be mobile-friendly so subscribers and users can access them from anywhere.
The Directories app was designed to be mobile-friendly, so anyone can be searching from anywhere, and your community can connect from any device.Straightforward pricing structure: Some directories software on the market have confusing pricing structures or hidden fees. The Directories app does not have a fee per-directory, so it's easy to understand and very affordable! Make sure you understand the actual cost of the product.
Customizable to match your brand: Brand consistency is critical, and it's essential to be able to customize your directory to add your logo, design, and brand colors. With the Directories app, you have complete control of the design of your directories.
Thousands of nonprofits rely on the Soapbox Engage Directories app for managing their contacts, listings, memberships, and much more. You can be confident that all the Soapbox Engage apps work seamlessly together and connect with external tools like Salesforce and Microsoft Dynamics.
Now that you're ready to start developing your online searchable directory or library, here are three more resources to help you grow your nonprofit.
- Here's What To Consider when Creating Your Nonprofit's Brand: Many successful nonprofit organizations have recognizable branding. Effective nonprofit branding is how you tell the world about your story and your mission, primarily through visuals, writing and branding elements like logo design. Branding is a powerful tool that can bring your nonprofit to the next level, but you want to do it right. Here are five things to consider when creating your nonprofit's brand.
- Add E-Commerce To Your Nonprofit Fundraising Strategy: An online store can be a steady source of year-round revenue for your organization. Many nonprofits add e-commerce capabilities to diversify their fundraising sources and raise more money. If establishing or upgrading your online store is part of your organization's strategic vision, this blog has some tips and insights to help you select a user-friendly e-commerce app.
- Why (and How) Your Nonprofit Should Start a Recurring Giving Program: Monthly or recurring donations are one of the easiest ways for nonprofits to boost their fundraising revenue without bringing in a lot of new donors. This giving strategy also appeals to many donors! Online giving platforms and fundraising systems can automate most of the recurring giving process, freeing up time and energy and boosting revenue streams!
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