You’re a learning machine, and in my last post I shared a ton of information about how to make the most of Salesforce Campaigns. Let’s cool the learning jets for a moment, and take a turn down the road of inspiration.
If you’re an organization on a tight budget, you probably don’t have the resources to hire a marketing strategy firm or a creative design agency to help you think outside the box to capture the attention of the world.
That’s why in this post I’ll show you website integration examples that convert more visitors, drawn from experience with organizations that made deep investments of time and testing...so you don’t have to!
Let’s dive in!
- Provide one actionable element on donation pages
Global Fund for Women
What can you learn?
Remove all the clutter and excess from your donation page to ensure that visitors have one key button to click: the donate button. No navigation, sidebar, or other distractions get in the way of the donor’s one path to providing you their contribution to go right into Salesforce. - Create a simple call-to-action right up-front
Action for Healthy Kids
What can you learn?
Put your most important call-to-action right at the beginning of the main entries to your website, including the homepage, landing pages, and other key points of entry. They should stand-out clearly, require as little information to enter as possible, and have an obvious way to submit the entry. - Make every form gorgeous for mobile devices
The Nature Conservancy
What can you learn?
If your organization has built a beautiful website for mobile devices, it would be a shame to give those visitors a non-responsive (mobile-friendly) view when they come to your call-to-action pages. With more people landing on your website after clicking on links from mobile social media apps like Facebook and Twitter, it’s important that you lay out the red carpet for mobile visitors to quickly take action, like signing up for a newsletter. This alone could increase your conversions by more than 20%!
Hope that helps get the right-half of your brain firing away on ideas for your organization!
Other posts in this series
- Simple online engagement secrets every savvy Salesforce organization should know
- How Salesforce Campaigns can rock your data world
- You are here >> Get inspired by beautiful website + Salesforce integrations
- Improve supporter nurturing by making Salesforce Leads your friend
- Raise more money with Salesforce by demystifying online payments
- Gain supporters faster by going beyond Salesforce Web-to-Lead forms
- Increase community engagement without pressing a key through drip marketing
- Protect your Salesforce org from spam with one simple trick
Donations
Events
Petitions
Forms
Shop
Directories