We want you to know the fast and simple ways you can use Salesforce to help your organization bring in more money, increase your newsletter sign-ups, and have a happier community of supporters.
Let’s get this party started!
To get started, you need to understand the bedrock of all online marketing for organizations using Salesforce: ladders of engagement. Why? Because Salesforce is just a tool. To really move the needle on engagement, we need to build a unique path to success that works right for your community.
Strategy + right tools = engagement awesomeness
What the heck are “ladders of engagement”?
Why, thanks for asking! In order for you to best engage with your targeted community, it’s important to know who they are, what they want, and which process works best to move them to super evangelists of your organization. Since this topic could easily take 2 hours to present, let’s cut to the chase.
Here’s what you need to keep in mind when making online ladders of engagement for your organization.
- Understand that each ladder represents a stepped process from moving an individual from a bystander to an evangelist.
- Create multiple ladders, one for each online persona (type of person viewing your online marketing) and the goal (volunteering, donating money, advocating, etc).
- Determine the best metrics for each ladder’s goals (for example, volunteering at least 5 hours per month, donating at least $100 per year, etc).
- Build a process to move folks from one step to another, tying one action to the next.
- Automate the stepping process.
- Make the next step someone should take abundantly clear.
Alright, that’s the super high-level overview. We could spend hours on this, but you get the gist. Plan, build, execute, dance. Dancing is critical.
Once you’re done dancing, get ready to learn more of the secrets to successfully using Salesforce for online engagement. Here’s a sneak peek at what you’ll be learning in this series of posts.
- You are here >> Simple online engagement secrets every savvy Salesforce organization should know
- How Salesforce Campaigns can rock your data world
- Get inspired by beautiful website + Salesforce integrations
- Improve supporter nurturing by making Salesforce Leads your friend
- Raise more money with Salesforce by demystifying online payments
- Gain supporters faster by going beyond Salesforce Web-to-Lead forms
- Increase community engagement without pressing a key through drip marketing
- Protect your Salesforce org from spam with one simple trick
Let's go to the next post!
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