In our last thrilling episode, we demystified online payment processing with Salesforce. Done and done! Now, it’s time to chat about how we’re going to help you convert more bystanders into donors...and hopefully evangelists.
Let’s get ready to talk forms!
I often tell organizations to “think beyond the donate button.” The problem is that few visitors are going to come to your website for the first time and say, “I can’t wait to give this organization some money!” Okay, maybe some will, but let’s assume that’s the minority of your visitors.
In one of my earlier posts, we discussed ladders of engagement. These are paths of engagement, moving bystanders to evangelists through a process of simple steps. Now, it’s time to put these ladders to work!