Social media is an essential tool for nonprofit marketing. According to a study done by Pew Research Center, 72% of the American public uses some type of social media. With numbers like that, not using social media is a huge missed opportunity for an organization. Furthermore, like all of our messaging tools, social media opens another avenue to enhance our fundraising!

LinkedIn might be the most underrated and underutilized out of all the leading social media platforms available. Yet, it's considered the world's largest professional networking platform with more than 810 million members in over 200 countries and territories worldwide!

Facebook is a valuable tool for sharing links, videos, and other interactive content. Instagram is ideal for visual content. Twitter is great for sharing quick updates and "tweetable" soundbites. LinkedIn offers a unique tool for establishing a reputable online presence and building a robust local, national, and international network.

Social media can be a central part of attracting and retaining current and potential donors. It's a fantastic tool for keeping people updated and developing a vibrant community around your cause.

Still, it's not enough to create a Twitter or Facebook account and wait for the donations to start rolling in. It's critical to get strategic and understand how to leverage the power of social media to help boost your overall fundraising. Even when social media engagement is high, it takes strategy to lead someone from being a follower to a committed financial supporter.

Have no fear! We've gathered some wisdom and insight from industry experts to help you convert social media followers to donors.

Social media is one of the most widely used modern communication channels. You might use social media to stay connected with family and friends, catch up on current events, or share adorable animal videos. As a volunteer coordinator, you can use social media for a strategic purpose: volunteer recruitment and engagement.

Boosting volunteer engagement allows your organization to continue benefiting from the passion and support volunteers provide to your mission. The more volunteers you can retain, the easier it is to gather supporters the next time you have a volunteer opportunity.

Written by Gaurav Goyal (Guest Author)

Fundraising Campaigns serve life and blood to non-profits organizations. Without sufficient fuel, NPOs can't serve the cause; thus, there is a need for effective and innovative strategies to generate funds.

Traditional fundraising methods like bake sales are still working, but with the introduction of digital platforms, old methods have shifted to reach an audience.

Social media platforms are playing a huge role in the success of fundraising campaigns and generate more donations beyond expectations.

Displaying Social Walls proves to leverage fundraising campaigns, connecting with the audience more effectively and influencing them to become part of the cause by raising donations.