Hosting a nonprofit event allows you to deepen relationships with supporters and raise valuable funds to drive your mission forward. But, in order to generate the large turnout needed to achieve a successful event, you need to be diligent about creating personalized and targeted outreach.

Whether you’re hosting an in-person gala or a series of livestreamed raffles, adopting a data-driven marketing strategy can help you reach your goals. In this guide, we'll walk through three event marketing tips powered by actionable metrics.

Think of everything you do on your phone each day. Ordering groceries or takeout, connecting with friends and family, listening to podcasts, depositing checks, and even paying at a store are now more easily done on smartphones. So, why shouldn’t donating at fundraising events take place on mobile phones as well?

With text-to-give, it’s easier than ever to incorporate mobile giving into your nonprofit event strategy. It’s a convenient way for event guests to donate and you can use it to drive engagement through the event.

Virtual events are likely here to stay, especially for the foreseeable future. They're convenient, low-cost, and, most importantly, effective. Yet, virtual fundraising events offer new opportunities and challenges for development professionals, event planners, and attendees.

One of the big questions is how to boost your attendance at virtual events and hold people's attention in a digitally distracted world? Physical events offer the benefit of gathering people in a common space, usually away from computers and other distractions at home. Virtual events and webinars don't have that luxury.

Every new year is accompanied with new technology. As we head into 2021, we are excited to highlight the Nonprofit Common Data Model’s virtual event happening next week - an event so nice, it's being held twice!

When the topic of virtual event fundraising comes up, we wouldn’t blame you if Vimeo didn’t immediately spring to mind. Smaller than Youtube and less visible than Facebook Live, Vimeo is often forgotten when compared to other, more popular video hosting services. But that doesn’t mean Vimeo slacks when it comes to offering great features that are especially useful for nonprofits hosting virtual fundraising events.

We want to bring you a few considerations and tips on getting the most out of Vimeo in hopes that you’ll consider adding it to your toolbox of online resources for fundraising and connecting with your donors.