In our previous two blog posts here and here, we provided step-by-step instructions for creating reports in the Salesforce Nonprofit Success Pack to evaluate the effectiveness of A/B tests of your online donation forms. For this recipe, we wrangle all twelve metrics onto a single dashboard so you can easily compare the performance of each form in the test.

For more background on this recipe, specifics on the A/B testing process, examples of what to test, and an overview of UTM codes for inbound marketing metrics, watch our webinar, Six Ways to Get Smarter with Your 2018 Fundraising.

As we noted in a previous blog post, A/B testing your online donation forms can be a powerful practice, especially when you integrate those tests with the Salesforce Nonprofit Success Pack. In this step-by-step recipe, we'll create a report and dashboards in Salesforce that will allow you to quickly analyze which form in your A/B test is performing best with respect to one-time vs. sustaining donations.

For more background on this recipe, a host of other metrics, and specifics on the A/B testing process, watch our webinar, Six Ways to Get Smarter with Your 2018 Fundraising.

A/B testing of your online donation forms can be a powerful practice for optimizing their performance and maximizing the funds your nonprofit raises online. Analyzing relative conversion rates for your A/B tests within a tool like Google Analytics is just the beginning of the insights you can gain in your A/B tests, though. By integrating your A/B test with the Salesforce Nonprofit Success Pack, you can move beyond simple conversion analysis and compare performance across a host of metrics.

In this step-by-step recipe, we'll create a report and dashboards in Salesforce that will allow you to quickly see which form in your A/B test is performing best with respect to new vs. existing donors. For more background, a host of other metrics, and specifics on the A/B testing process, watch our webinar, Six Ways to Get Smarter with Your 2018 Fundraising.

From #GivingTuesday to the end of the giving season, it will be critical for fundraisers to keep close track of progress toward their fundraising goals. For those with Salesforce, you can facilitate that by scheduling a report on that progress so it is emailed to key staff daily. This step-by-step recipe will walk through the creation of a fundraising report and how to schedule its delivery.

For other last minute #GivingTuesday tips, watch our webinar, #GivingTuesday Fundraising for Procrastinators.

As you gear up for #GivingTuesday and the entire end-of-year giving season, context can be critical in goal setting and fundraising strategy. With this step-by-step recipe, you can easily Report on year-end giving from those who gave for the first time last end-of-year seasons vs. previous donors who gave during that same period. This can help you craft goals for overall end-of-year giving as well as specific targets for new donor acquisition.

For other last minute #GivingTuesday tips, watch our webinar, #GivingTuesday Fundraising for Procrastinators.