SEO, analytics, advertisements, email campaigns, direct mailers, social media, blogs, TikTok... oh my! There are a lot of marketing options and avenues available to promote your fundraising events. Perhaps you're feeling a bit overwhelmed?

A marketing tool is only as good as how you use it. The key to using it effectively is to have a plan.

Ok, that was a little obvious. But we're here to let you know that event promotion doesn't require anything complicated, just a little bit of forethought and planning to get the show going. Since the most overwhelming place is always, "where do I start?", we made this guide for you!

The world of nonprofits is a constantly-changing world of people. It's critical to continuously grow, evolve, learn, and improve yourself and your skills. Whether you're a development professional or hold another nonprofit job, you're responsible for building people up, empowering them to transform the world, and helping them see that change happen.

It's an inspiring—and sometimes overwhelming—task! Sometimes you need some inspiration yourself. Or perhaps you're looking for a new perspective or strategy to address an old problem.

We've assembled ten TED Talks to help you refine your donor relationships, increase motivation, and refine your leadership tactics to yield a greater influence on the world.

How amazing would it be if your donors saw a color or an image and immediately thought of your organization or mission? That is successful branding at work.

When we think of Nike we picture award winning athletics, professionalism in sport, determination to succeed, a trusted company with trusted products- and of course, we picture the Swoosh™. This is a brand. It is consistency in marketing a company identity.

Branding isn’t something only large corporations and big name nonprofits can have. In fact, we’re here to let you know that not only is developing a trusted brand possible for your nonprofit, it’s necessary!

But, don’t worry! You don’t need to have all the resources of Nike to make this happen. We’ve got some tips to help you develop a branding strategy for your nonprofit.

Email is a popular marketing and communication form for businesses and charitable organizations alike—and for a good reason! With email updates, you can do everything from sharing about accomplishments, needs, and events to attracting and engaging new audiences for very little money.

But how is an organization to choose the right email marketing tool or software to maximize its marketing potential! There are so many options to choose from and factors to consider. Have no fear! We put together a quick guide to help you find the best email marketing tool for your nonprofit.

In 2023, Facebook remains one of the easiest, most affordable, and effective ways for nonprofits to expand their audience. A few years ago, Facebook added a feature that allows charities and nonprofits to add “Donate Now” buttons to their organization page.

With all the buzz and traffic on Facebook (and the continued success of social media fundraising campaigns), many nonprofits see this as great news for fundraising! But is it really? What are the pros and cons? And how do you add this button to your organization’s Facebook page? We dug up all the dirt on the Facebook Donate Now button to help you decide if it’s right for your fundraising goals.

It’s been a long year, and like us, you’re probably eager to see 2021. To send 2020 off in style (or with “good-riddance”?), we thought we’d go through the past two years and look at the philanthropic landscape. And wow do we have some great news to share with you!

Here are some of the key statistics and takeaways we think are important to keep in mind as you lead your nonprofit in fundraising and donor care.

Perhaps as you’re wrapping up another year of fundraising you’ve noticed your database isn’t quite as automated as you would like, the fees on your donation apps are not ideal, or maybe your donor contact efforts could be more targeted. In short, you’ve been thinking of getting or upgrading your fundraising software.

You may have even looked online at a few options (and found this blog!). But there are so many apps and feature lists to sort through, each one promising the moon. It can be hard to make a simple choice and you’ve got a lot to do. You want simple, practical, and affordable.

So, in the spirit of simple, we’ve come up with three easy steps to help you figure out what online fundraising tools, software, apps, platforms, or widgets will help you streamline your fundraising efforts and empower your nonprofit to soar even higher.

Most nonprofits rely on the generosity of donors for a majority of their funding. It’s the primary way organizations pay bills, employ staff, and steer their impact in the world! That means fundraising is a necessary (and massive) undertaking… but it doesn’t have to feel like a “necessary evil”!

Great fundraising can (and should) be a learned skill. Sure, many development professionals are naturally skilled in the fundraising department, but excellent fundraisers take the time to hone their craft— and they back their skills with a strong fundraising plan that equips volunteers for success and cultivates a stronger, sustainable organization.

We know that time, energy, and money are precious for development professionals, so we created this nonprofit fundraising guide to help you build a fundraising plan that fits your nonprofit’s strengths and mission.

As a busy development professional, you have a lot to do, a shoestring budget, and not a lot of time to do it all. We know the internet is overflowing with nonprofit marketing strategies and quick tips to increase your reach, and it can be challenging to narrow it down to the must-know information.

What you need most is easy, efficient, and effective online marketing solutions that you can put in place for your nonprofit now. We have good news: you’re likely already doing half of it!

A key reason you’re not converting as many website visitors to donors is due to poor performing website pages. Too often, you’re left feeling like you’re doing everything right, but still aren’t seeing the impact you want. If only there were an easy way to gain powerful insights into your website’s visitors to help you figure out what to improve.

Luckily, that tool exists, and it’s free!

Many organizations successfully use email marketing, blogging, and social media to attract visitors to their websites. Unfortunately, a lot of nonprofits don't use Google Analytics to understand how people interact with their site once they get there.

We get it! Google Analytics can be overwhelming and hard to understand. But, if you know what to look for, it is an invaluable tool for your organization! Here are the basics of what you need to know about Google Analytics so you can get the most out of your nonprofit's website.