Despite all the changes and the rapid rise of social media over the years, nonprofit newsletters remain one of the best ways to stay in touch with your donors. While the purpose of nonprofit newsletters hasn’t really changed over the years, delivery methods and best practices have evolved. Most nonprofits now rely primarily on e-newsletters to interact with their donors regularly.

Email still dominates as a reliable form of communication across all age categories, and it’s actually a tremendous complementary strategy to your social media presence. In short, even if you still send a print newsletter, it’s essential to have a solid nonprofit email newsletter.

Email remains one of the best-proven methods for reaching a broad audience and cultivating long-term relationships with partners and donors. Conveniently, email also has one of the highest returns on investment of all the online marketing options!

In our last blog, we discussed how to go about choosing an email service provider that best fits your nonprofit. Now that you’ve got everything set up, it’s time to fill that email list with some fantastic current and potential donors!

Email is a popular marketing and communication form for businesses and charitable organizations alike—and for a good reason! With email updates, you can do everything from sharing about accomplishments, needs, and events to attracting and engaging new audiences for very little money.

But how is an organization to choose the right email marketing tool or software to maximize its marketing potential! There are so many options to choose from and factors to consider. Have no fear! We put together a quick guide to help you find the best email marketing tool for your nonprofit.

Did you know that more than 293 billion consumer and business emails were sent per day? Some analysts say that number will surpass 347 billion by 2023 (and some of us probably feel like we delete about that many every week).

About 3.8 billion people use email regularly, making it one of the best (and most cost-effective) ways to fundraise online. In 2017, emails drove about 28% of all online revenue, but the response rate to fundraising emails is under 1%.

Of course, those statistics are skewed by national and global organizations that send millions of emails regularly. Still, it's more important than ever to make your email stand out in the crowded inboxes.

One of the easiest ways to improve your open rate is to write an excellent subject line! There are plenty of ways to go about this, and the options are only limited by your own creativity.

We rounded up some tips, tricks, and best practices for writing fantastic email subject lines that will surely spice up your response rates.

One of the most critical factors in fundraising is the wording you use to ask for donations. Whether you are crafting an email to potential donors, a social media post, an invitation, or the donation page for your website, your wording impacts the outcome.

How you ask is just as important as who you ask to support your organization. As Hamza Yusuf said, "Don't ever diminish the power of words. Words move hearts, and hearts move limbs."

It comes down to this: you need strategy and the right words to inspire your partners to donate. Here are five easy ways to boost your wording when asking for donations.