In our previous post, we lauded the importance of personalizing the ask amount when sending fundraising appeals. In this how to recipe, we give step-by-step instructions for doing so in the Salesforce Nonprofit Success Pack by creating a Next Ask Amount field on the Contact object.

For a deeper dive into strategy, different methods for calculating the Next Ask Amount, and details on operationalizing your personalized ask using Pardot or the Salesforce Marketing Cloud, watch our recorded webinar, Making the Right Fundraising Ask: When, How and How Much.

So, here's the deal, folks. During the next two weeks, we're going to witness some pretty epic Salesforce community gatherings. Seattle, Amsterdam, and London will be rocking at NPSP Days and Salesforce World Tours, and like the appropriate groupie, I'll be front stage yelling "do Free Bird!". Or facilitating with a captain's hat. Either way, it's going to be fun.

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As we incredibly turn the calendar over to a new month, May comes roaring in with a ton of event announcements and lots of great activity in the Power of Us Hub. Not only that, but this PUB Crawl reporter is gearing up to log some serious miles in an NPSP Day tour crossing a couple of continents. Don't worry, your weekly dose of Salesforce knowledge will keep arriving right on time.

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You did it. You crafted a compelling appeal with a great story that is sure to inspire action from your recipients. But you are no novice. You know that the wrong ask amount can cause even a great appeal to fall flat and donation response rates to plummet. Situations where major donors are asked for a mere $25 are the stuff of nightmares. And asking for too much from a given donor can inspire eye rolls and opt outs faster than you can click a mouse.

In this day and age, you need to personalize even this part of the fundraising process. But how?

In our earlier post, we showed love to Lifetime Value as a tool for guiding fundraising success for your organization. We then shared a step-by-step recipe for extending the Salesforce Nonprofit Success Pack to calculate historical giving data for Contacts up to five years back as well as calculating a Contact's consecutive years of giving. In this how to recipe, we'll walk you through the final steps in calculating Gross Lifetime Value for your organization.

For a full overview of all steps in this series as well as a presentation of the strategy behind them, watch our 45-minute recorded webinar, Boost Donations with Data-Driven Fundraising: Lifetime Value and the Salesforce Nonprofit Success Pack.