A few years ago I attended a fundraising conference and had the chance to hear Stephen Pidgeon of the direct marketing agency Tangible Response speak and my life was changed forever when it came to writing appeals.

We recently shared a how-to recipe for creating a Next Ask Amount formula field on the Contact record in the Salesforce Nonprofit Success Pack. Next, we tossed in twelve different versions of that formula to give you options. Now we take this same concept and extend the Salesforce Nonprofit Success Pack by creating a Next Recurring Ask Amount field to convert one-time donors into sustaining supporters.

For a deeper dive into strategy, Salesforce Nonprofit Success Pack tactics, and details on operationalizing your personalized ask using Pardot or the Salesforce Marketing Cloud, watch our recorded webinar, Making the Right Fundraising Ask: When, How and How Much.

In our latest blog post, we offered step-by-step instructions for creating a Next Ask Amount formula field in the Salesforce Nonprofit Success Pack to be used in personalizing fundraising appeals. Being big fans of choice, we're happy to offer twelve different versions of that formula from which you can choose when creating your own field.

In our previous post, we lauded the importance of personalizing the ask amount when sending fundraising appeals. In this how to recipe, we give step-by-step instructions for doing so in the Salesforce Nonprofit Success Pack by creating a Next Ask Amount field on the Contact object.

For a deeper dive into strategy, different methods for calculating the Next Ask Amount, and details on operationalizing your personalized ask using Pardot or the Salesforce Marketing Cloud, watch our recorded webinar, Making the Right Fundraising Ask: When, How and How Much.

You did it. You crafted a compelling appeal with a great story that is sure to inspire action from your recipients. But you are no novice. You know that the wrong ask amount can cause even a great appeal to fall flat and donation response rates to plummet. Situations where major donors are asked for a mere $25 are the stuff of nightmares. And asking for too much from a given donor can inspire eye rolls and opt outs faster than you can click a mouse.

In this day and age, you need to personalize even this part of the fundraising process. But how?