To understand how best to acquire new donors, it is important to determine what methods have been most successful in doing so already. This task is precisely why the Campaigns object exists in Salesforce. With it, you can define an unlimited number of efforts and associate Donation records with those efforts. From direct mailings to peer-to-peer fundraising to email appeals to individual online donation forms to much more, creating Campaigns for each can help you track their results.

This step-by-step recipe is an ode to the power of Campaign, demonstrating how you can create a chart that shows new donor acquisition by Primary Campaign Source so you can understand what's working - and what's not - for your nonprofit.

For other new donor Salesforce recipes along with a discussion of donor acquisition strategies, watch our free webinar, Win New Donors this End-of-Year Fundraising Season.

Effectively comparing new donors acquired to previous supporters for the current year can yield valuable insight into the effectiveness of your fundraising efforts. With this step-by-step recipe, you can create a chart that shows new donor acquisition vs. previous donors cumulative by month for the current year as well as view data comparing donations between those groups.

For other new donor Salesforce recipes along with a discussion of donor acquisition strategies, watch our free webinar, Win New Donors this End-of-Year Fundraising Season.

Successful new donor acquisition is one of the most challenging aspects of nonprofit fundraising. Key to success is a solid understanding of your current donor file so you can quantify past performance and set reasonable goals. With the Salesforce Nonprofit Success Pack, you have a firm foundation for that understanding as well as the ability to further customize reporting to give a full picture of your donors. In this step-by-step recipe, we'll create a chart that shows new donor acquisition cumulative by month for the last five years as well as toss in some helpful additional metrics.

For a full rundown of other new donor Salesforce recipes along with a presentation of new donor acquisition strategies, watch our free webinar, Win New Donors this End-of-Year Fundraising Season.

New donor acquisition can feel like a riddle, wrapped in a conundrum, tucked inside a big, fat fundraising target. And, while current donors are difficult to retain, new donors can be exceptionally more difficult to find. Sadly, you can’t simply expect new donors to fall in your lap with their wallets open.

Besides, that would be weird. Also, a tad awkward.

For new donor acquisition, you need a goal and a plan to ensure success.

Donor retention can be as notoriously challenging as it is vital for nonprofits. The good news, though, is that doesn’t have to be! Here are twelve simple ideas that keep givers giving and vault donor retention: