You're a consultant. You know Salesforce.com like the back of your hand. You use this power for good - not evil! - by working with groovy non-profits heaven-bent on crushing disease or feeding hungry folks or lovin' Mother Earth or doing any manner of creatively-inspired mayhem that cultivates the social good. And you help make that happen through Salesforce.com development.

That's you, eh? Sweet! We like you already!

We're two of a kind, we tell ya. And we should totally hook up.

There's a lot of blah blah blah these days about social media this and that. We get it. It's cool. We're down with the Twitters and the Facebookery.

But what does it all really add up to? If you share something, how to know if it means squat?