Tell us if this sounds familiar: you're a membership organization that wants to have a members-only section - but you have no idea what to put in your members-only section that will encourage members to login and login often?

You're not alone. It's a common dilemma member organizations face. Since content is king on the interwebs, you don't want to unnecessarily restrict great content to only logged in members when if really should be public. You also likely don't have time to create regular and robust content exclusively for a members-only section.

So, how do you share enticing, mouth-watering members-only content they'll want to login to dig into without doubling your web management task?

For websites integrating with Salesforce, there will be a few great ideas to consider. None will require additional staff time to manage content beyond what you already do. Each will encourage folks to login.

I recently logged into my account with a major financial services company for the first time in awhile. The next day, I received an email from the company saying “Hey! Thanks for stopping by our site yesterday! S'up?”

That wasn’t verbatim, mind you. But it was close. And it prompts the first in our blog series of simple ideas for successful online nonprofit membership management using Salesforce.

Are you rolling out the online welcome mat for your members? How can you tell and how can you improve so that welcome mat is more welcoming?

Needing to draft your own army to move mountains of paperwork for member management? What if there were ways to reduce the workload and increase effectiveness?

Back in August, we posted an article sharing 15 reasons why membership organizations love Non-Profit Soapbox and Salesforce. In it, we offered specific ways the Soapbox platform is being used by nonprofit membership organizations to integrate with their Salesforce instances to increase staff efficiency, bolster member satisfaction, and become more effective in meeting their missions.

As we've been building integrated online solutions for membership organizations, we continue to be impressed by the vast potential that connecting this world-class CRM with one's website has to supercharge member organizations.

When the Nathan Cummings Foundation came to us in search of a robust online application system integrated with their Salesforce instance to support their Nathan Cummings Foundation Fellowship, we jumped at the opportunity.

It was a great chance to use our Salesforce integration tools in Non-Profit Soapbox to support an outstanding fellowship program that empowers visionary world changers fostering social good.

It is also a great example of a foundation working with a B Corporation to foster social good.

We shared awhile back about the flexibility Soapbox provides in displaying Salesforce records within your website. We featured some snaps of Fozzy Bear to give a glimpse of how your Salesforce data can come alive on the web page.

Well, move over Fozzy. The B Corporation website sets a whole new standard for dynamic, visually-compelling Salesforce integration.

Take the Soapbox Two-Minute Tour in this video to see how those integrations power a directory of Certified B Corporations: